Tip #86: Get Ready for World Chocolate Day

Did you know World Chocolate Day is in two weeks (September 4)? This week our tip is for you to get ready for this fun candy holiday that has great potential to draw a crowd to your store.

Plan

Meet with your team to make a plan. Plan for: extra production so you don’t run out of chocolates, in-store specials and promotions, ample employee coverage on the floor and creative ways to get customers in the doors to buy your chocolates.

Promote

Promote the great specials and products you’re going to feature on World Chocolate Day. Some ideas to promote your celebration of this holiday include: post great pictures on Facebook, create your email marketing campaign, get customers to help spread the word and consider sharing chocolates with local radio shows for listener prizes.

Prepare

Stock and also merchandise your store well so that chocolate items are the feature products everywhere your customers look on World Chocolate Day. If you don’t already, consider giving out free samples to encourage passers-by to come into your store and discover a wonderful world of chocolate.

At the end of the day you’ll be able to high five your staff and enjoy the fruits (chocolate-covered, of course) of your labor!

Tip #85: Enrobe Square Pieces Corner First

This week we have another quick and easy tip to help you make quality confections. If you are enrobing square confections (i.e. toffee, marshmallow squares, etc.), send them through your enrober corner first. Your products will receive better chocolate coverage from the fountains on the enrober and you will decrease the chance for bubbles to appear on the tops.

Do you have a quick and easy enrobing tip? Please share it with us in the comments below!

Connect with us! Have you liked Retail Confectioners International on Facebook or followed us on Twitter? We love to keep in touch with fellow confectioners through social media. Like or follow us and we’ll like and follow your business back!

Tip #84: Four Tips for Succession Planning Success

Succession planning is one of those business items that no one wants to attack but no business can afford not to. Many owners and managers don’t want to face the fact that they will not always be there to lead the organization. Others are afraid of the inherent confrontation and decisions to be made in the succession planning process. Regardless of the reason, succession planning is too important to your business to leave unaddressed. To help you get started, this week’s tip is four in one: Four Tips for Succession Planning Success.

1. Take time to make a plan. This may sound obvious but so many businesses just coast onward in hopes that they will have someone in place when the time comes, or worse they assume the leader in place will always be there. Get out your calendar and make time for succession planning.
2. Expect emotions. Whether you’re in a family business or not, you can safely expect to encounter emotions when moving through the succession planning process. If you expect emotions, you can pre-empt them and focus on communicating through them.
3. Utilize objective third parties. Because you expect emotions, it’s valuable to have an objective third party as part of the process. He or she can help you think of things in a new, different way and hopefully come to the best conclusions for the company, not just one or two subjective and outspoken individuals.
4. Make it ongoing. Don’t just develop a plan and then not touch it until the moment comes to name a successor. Continue to revisit the plan and make adjustments. The plan should be referred to along the way as you select a successor and prepare that person to take your place.

Additional succession planning resources may be found on the International Succession Planning Association (ISPA) website. A representative from ISPA presented at our 2012 Spring Regional in Jacksonville, Florida and shared additional resources just for RCI members. (Members of RCI may access these worksheets and resources as part of past education session links by signing in to the RCI website.)

Has your business been through a succession planning process? If you have additional tips to share from your experiences, leave them in the comments below.

RCI Members: Each 2012 issue of Kettle Talk, our quarterly membership publication, included a series on succession planning. RCI members may view digital copies of the publication by signing in to the RCI website. Then navigate to Member Resources, Publications and click on Kettle Talk.

Tip #83: Boil Corn Syrup for Marshmallow

Since August 10 is S’mores Day and August 30 is National Toasted Marshmallow Day, we’re providing a quick marshmallow tip today.

Have you had issues with chocolate-covered marshmallows cracking? We’ve got a quick solution for you: boil your corn syrup for the marshmallow to get rid of the yeast. Here’s how it works, according to our expert panel:

Most 42DE corn syrup is contaminated in a small way with yeast bacteria.  It doesn’t affect most products because the yeast is killed when the syrup is cooked above a boil.  The problem comes when you are using it in marshmallow. -  the syrup is added to the bob* after it is removed from the fire and never gets warm enough to kill the bacteria.  To fix this, pre-weight the corn syrup for the marshmallow into a copper kettle and bring it to a very low boil.  Don’t allow it to come to a rolling boil because that would remove too much moisture.  Just as it begins to boil it should be removed from the fire.  Do this early in the day and allow it to cool to room temperature before it is added to cooked portion of the marshmallow.  A fellow candy maker did this and never had a cracked Easter egg again.

*What’s a “bob?” The bob is the sugar slurry that is cooked prior to adding the other ingredients.  Bobs for cooked creams and fudges are pretty much the same - the flavor or texture comes from the added ingredients (i.e. chocolate into chocolate creams, strawberries into strawberry creams, etc.).  Bobs are the basic beginnings for most cooked candies.

This tip was shared during an expert panel at an RCI regional event. Retail Confectioners International has great events just around the corner to help you stay connected! Visit retailconfectioners.org/events for information on our 2013 Fall Regional in Buffalo, New York and 2014 Winter Regional in Barbados this January.

Tip #82: Add RCI’s Classified Ads Page to Your Web Favorites

Looking to buy or sell used confectionery equipment, post a confectionery job or purchase or sell a confectionery business? Then be sure to utilize this week’s tip to add the Classified Ads page on the Retail Confectioners International website to your website browser favorites.

The Classified Ads page is consistently one of the most viewed pages on our website. Both RCI members and non-members are invited to post an ad and available categories include For Sale, Wanted and Job Postings. Updates are made to the page on a regular basis and you’ll find a variety of used equipment and supplies available for purchase.

So, what are you waiting for? Take a moment to visit the Classified Ads page and add it to your web browser’s favorites. Then, when you have equipment to buy or sell or a job to post, be sure to post it with RCI.

Looking to get more familiar with the RCI website and the resources available there? Check out this blog post that lists some of the popular industry resources.

Tip #81: Heat Tops to Cap Shell Moulding

This week’s tip is quick and easy, yet it’s one you’re going to love if you do shell moulding at your candy store.

Have you had problems with filling leaking through after you have capped your shell moulds? We’ve got a simple fix for you that was shared during our 2013 Chocolate Boot Camp course. Before capping with chocolate, gently use a heat gun or blow dryer on low to the tops of the shell moulds to make the hardened chocolate sticky. Then, quickly put the back end chocolate on to help it adhere together and close well. No more leaks!

Want to learn more tips and tricks on moulding? Retail Confectioners International is hosting a Mechanics of Moulding course in Buffalo, New York this September. Find schedule details and register online today at retailconfectioners.org/moulding.

Tip #80: Choose One Message with Email Marketing Specials

When you send emails to customers, are you providing product specials, promos and coupons? If so, pay close attention to this week’s tip to choose one message with email marketing specials.

According to RCI partner Constant Contact, you should only provide one choice for ‘Click Here to Buy Now’ in your emails. Oftentimes, business owners create an email with multiple offers thinking that the more offers available, the higher the likelihood that the reader will select one. However, in research by Constant Contact, they found that response rate is much higher from readers when they don't have as many choices to select from.

Therefore, when crafting your marketing emails, select one message you would like to convey. For example, if you are aiming to promote your ice cream, make the entire email about ice cream. Consider including customer comments, tips for ice cream toppings and inclusions, links to order online and one special promotion. Be sure to include great pictures but bear in mind that some email providers automatically block images so test that the email message is conveyed even if images are not displayed. Make the promotion or special very clear by providing the link multiple times once within the email.

If you are using an email provider such as Constant Contact, you will be able to immediately see the response from your readers. Monitor statistics such as how many people opened your email and even see exactly which links were clicked on most by readers. Of course, the loudest statistic will be the number of promotions or specials purchased through the links within the email.

RCI Members:  Did you know you can receive an EmailMarketing discount with Constant Contact?

Not an RCI member?  Join today and receive member benefits, including a discount with Constant Contact 

Check out additional email marketing tips on the RCI blog! Tips include Welcome Your Email Subscribers, Five Ways to Grow Your Email Marketing List, Create Customer Value in Your Email Marketing

Tip #79: Refresh Yourself by Reading More

“Not all readers are leaders, but all leaders are readers.”  - Harry S. Truman

When is the last time you read a book to help you be a better business owner and leader? This week’s tip is to head to your local bookstore or library and pick up a book today!

A variety of topics within the business realm are available, from management to change innovation to marketing to leadership and more. By reading a book on these topics, you open up your mind to new ideas and processes for your company. In addition, as you become a better leader and manager through reading and applying what you learn, the better you will be able to lead your organization and team to continued success.

Seth Godin, business guru, has a helpful post about how to read a business book, including deciding before you even start that you’re going to change three things about how you work. By making a goal before you open the book, you’re less likely to read and then put it down without ever implementing the ideas and knowledge gained from the book. Reading without implementing would be quite a waste of your time!

We understand that your time is limited and you are likely wearing multiple hats. Therefore, we’ve found a resource that will help you pick a great book from the hundreds of business books available. Check out “The 100 Best Business Books of All Time” for a quick synopsis of some of the greatest business books and how they can help your business. Find the ones that cover topics you need most and start reading today!

Wondering why we focused on business books when we’re writing for candy makers? Don’t worry; you know we love confectionery books, too!  We’ve already provided a great list of must-reads for confectioners as a weekly tip last April.

P.S. Happy Canada Day and Independence Day to our Canadian and American readers! (Canada Day – July 1, Independence Day – July 4)

Tip #78: Four Ideas to Have Fun with Licorice

Over the past year, the popularity of licorice as a treat has continued to grow. This week we’re encouraging you to get creative with this classic favorite. Remind adults why they loved this treat so much when growing up and reintroduce it in new ways to the younger generation and you may find new faithful customers.

Below we’ve provided a few ideas we found online along with some of our own ideas to get your creative juices flowing:

• Chocolate Storybook creates and sells a chocolate covered licorice stick using red Twizzlers. It’s even beautifully presented!
• Have fun with packaging! Dylan’s Candy Bar sells bin-like containers full of licorice while Southern Season has put together a licorice sampler that also presents itself as a tray when the lid is removed.
• Licorice is created in a variety of colors so package and display them according to the seasons. For example, pair red, white and blue for Memorial Day and Independence Day; black and orange varieties for Halloween; brightly colored varieties for Spring and Summer; and, of course, red and white or red and green for the Christmas season.
• An assortment of licorice shapes are available world-wide. From Scottish terriers to lighthouses to sea creatures, you may be surprised by what you can find. See what’s available and what your customers would like (i.e.starfish are great if you are by the ocean) and provide them in your store. Be sure you present them in a way that draws attention to the unique shape.

If you have additional unique or fun licorice ideas, please share them in the comments below! As a reminder to members, the RCI Buyer’s Guide is a great place to find licorice suppliers.

P.S. If you’re not with Retail Confectioners International in Cincinnati this week for our 93^rd Annual Convention & Industry Expo, be sure to check out our Facebook page for event photos!

Tip #77: Partner with Local Businesses

This week’s tip will help you increase sales of your candies outside of the retail store.  By partnering with local businesses, you could increase sales and spread the word about your quality products.

Find which retailers in your area are running promotions via the paper, radio or social media and approach them to offer your products as their promotion. For example, if a customer makes a purchase, instead of just a coupon, the customer receives a two or four-piece box of your candies along with it. While customers appreciate coupons, remind the local retailer that the customer will also remember that they went the extra mile by providing quality chocolates. You both win!

Another great local partner could be car dealers. Put together a “Thank You” sample gift to show car dealers what they can purchase from you to give to new car owners. Let them know they may customize a gift basket with their corporate promotional items such as pens, coffee mugs, etc.

If you have ideas for other local partnership for candy businesses, please share them in the comments below!

Members of Retail Confectioners International: This tip is part of a past Kettle Talk article titled How to Increase Your Candy Sales (January/February/March 2011 issue).  Access digital versions of this issue and other past issues of Kettle Talk by signing in to the RCI website as a member. Then, navigate to Publications under the Member Resources tab and click on Kettle Talk.

Tip #76: Use the Right Chocolate for Inclusions

We have another very quick tip for you this week. It’s all about making sure your chocolate is perfectly tempered for the best results.

Using inclusions in your chocolates? From nuts to coconut to dried fruits, the possibilities are endless for items to include or mix into chocolate and create unique flavors and presentations. However, did you know that you should use slightly under tempered chocolate when using inclusions? Because inclusions are room temperature they could easily, and quickly, over temper your chocolate when adding them to perfectly tempered chocolate.

What does this mean for your chocolate inclusion creations? Chocolate that is not in temper effects the final product in terms of bloom, texture and even the glossiness of the chocolate. Therefore, take this week’s tip to heart and pay close attention to the temper of your chocolate when using inclusions.

This tip was provided at our 2013 Chocolate Boot Camp education course. Find information on additional courses and events hosted by Retail Confectioners International on our website.

Tip #74: 4 Free Tools for Managing Projects Online

As a candy store manager and/or business owner, you have a number of projects on your plate at one time. Therefore, this week’s tip provides some of our favorite tools to manage projects online. One of the benefits of using online tools is that you can access the information from nearly anywhere and team collaboration is amplified. Plus, the online tools below have accompanying smart phone apps, making access even easier.

1. Trello – Trello is a simple and visually pleasing way to organize projects. Add images, checklists, due dates, attachments and more to keep your projects organized. You can have multiple boards, or projects, and organize tasks, or cards, within the boards in whatever fashion you choose. Additionally, assign collaborators to tasks to easily track who is responsible for different pieces of the project.

2. Freedcamp –  Freedcamp provides project templates to help you get started as well as a group wall to communicate with all users within your projects.  The system also makes it easy to choose what your employees and clients can see with a fully customizable user permission system. Freedcamp includes a great dashboard providing an overview of projects, important tasks and recent activity.

3. Teambox  – Teambox has thought of nearly everything when it comes to project management. Keeping track of conversations, workloads, files and notes and documentation are just some of the features. Users may also view a Gantt diagram of a project’s status, share calendars and connect projects via email.  Teambox is free for up to five users and utilizes a “pay as you grow” structure for more than five users.

4. Evernote – Evernote is essentially an idea board for managing projects.  It’s great for visually focused projects. For example, if you’re looking to redo your packaging soon, you may begin collecting photos, links, documents and notes about what you want your new packaging to look like and accomplish.  Note that Evernote is great for you to organize projects and ideas, but to collaborate with others, you’ll want to use Evernote Business which is fee-based.

Now, pick one that works for you and have fun project planning and organizing for your company!

If you have additional project management tools you’ve used successfully, please leave us a comment below – we’d love to hear what they are and why they work well for you.

Tip #73: Get Creative for National Macaroon Day

National Macaroon Day is May 31 and this week’s tip is to get creative and have fun with this confectionery holiday. We’ve gathered a number of pictures and links below to help get the creative juices flowing. If you do something fun and unique with macaroons in your candy store, be sure to share it in the comments below!

Detailed Design: Animal Print

Source: Uploaded by user via Nicola on Pinterest

Fun Colors: Light & Feminine

Source: Uploaded by user via Sarah-Jane on Pinterest

Don't Forget the Classic: Coconut Macaroon

Source: jamescandy.com via James' Candy on Pinterest

Unique Pairing: Cupcakes & Macaroons

Source: austinweddingblog.com via Samantha on Pinterest

Great Presentation: Make a Cake

Source: google.com via Sarah on Pinterest

Tip #72: Use Stainless Steel Crowbar to Break Chocolate

We have a quick Good Manufacturing Practices tip for you this week. When you receive pallets of chocolate or the 10-pound bars of chocolate from your chocolate supplier, you need to break them into smaller pieces to melt down and create your store’s confections. How do you go about doing that? 

Many candy makers will break the chocolate into smaller pieces by smashing it with a hammer. However, if you are using a wood handled hammer, you risk the wood chipping off in the process and small shreds of wood landing in your chocolate. Additionally, if you are using a rubber handled hammer, it likely has small crevices in it that can easily hold chocolate and create bacteria as time goes on.

Therefore, this week’s tip is to use a stainless steel or titanium crowbar to break your chocolate into pieces for melting. It is still a good idea to clean the crowbar on a regular basis, but with no other element such as wood and rubber on the bar, it will be much easier to ensure it is completely clean and sterilized and ready for safe use with food.

P.S. This tip was shared during our recent Chocolate Boot Camp.  View photos of this RCI education course on our Facebook page!

Tip #71: Offer Military Discounts in Honor of Armed Forces Day

Armed Forces Day is a holiday for U.S. citizens to come together and thank our military members for their patriotic service in support of our country. This year it will be celebrated on Saturday, May 18.  In honor of this holiday, this week’s tip is to provide a military discount or great special just for military members and their families on this special holiday or even the week leading up to it. From half off, buy one get one, or even a special free gift, the possibilities are endless.

We’ve provided this tip early in May so you have plenty of time to plan and promote the specials and discounts you create. Be sure you spread the word via social media, word of mouth, fliers and even send a press release to area media.

Another idea to show appreciation to the U.S. military on this day (or any day!) is to visit your area veterans’ center with a special delivery of chocolates and candies from your store. Take a moment to thank the veterans present and let them know how much you appreciate their services.

Are you located outside of the U.S.? You can still utilize this tip! Find out if your government has dedicated a day to honor the military in your country and join in with a discount or special in appreciation for their service. If your country doesn’t have a specific day, why not select a day and start one in your candy store?