Tuesday, April 11, 2023

Invest in Your Business: Register now for RCI’s Annual Convention & Industry Expo

Do you ever feel like you’re stuck in a rut? Are you looking for ways to gain momentum and taking your business to the next level? If so, then you don’t want to miss RCI’s Annual Convention & Industry Expo in Milwaukee, Wisconsin on June 12-16, 2023!

Join fellow confectioners, candy retailers and suppliers looking to gain momentum in their businesses through impactful education and collaboration. Get inspired to take the next step and gain momentum for your business through two days of education led by experts in their fields and designed to meet the unique needs of the retail confectioner.

Learn game-changing retail and merchandising techniques from retail strategists and professional store planners, KIZER & BENDER. In two unique education sessions, this dynamic duo will teach attendees how to engage and connect with customers and offer a better understanding of what you need to do—and how to do it—to take your sales to insane, new levels, as well as create store layouts that sell, sell, sell!

As a new addition to this year’s educational programming, attendees will have the opportunity to select topics that best fit their unique needs and interests during Roundtables: Conversations for Candy Businesses. Participants can join up to three different small groups to discuss specific topics relevant to their confectionery business. Each group will have a moderator to guide the conversation and address questions.

Topics to include:

  • Business Operations
  • Candy Formulations/Troubleshooting
  • Human Resources/Hiring
  • Marketing/Merchandising
  • And more!

Attendees will also gain clarity on FDA packaging and nutrition labeling regulations, as well as how to capture consumer demand by identifying key flavor trends and executing successful new product launches. Click here for a full description of the education sessions offered at RCI’s 2023 Annual Convention & Industry Expo.

Educational sessions will be presented on Tuesday, June 13 and Wednesday, June 14. A variety of ticket packages are available, giving attendees the option to create an experience that fits any schedule and budget. RCI offers a 1-Day Education Ticket for just $225 for those looking to focus strictly on education.

RCI will conclude the week with off-site tours of local candy maker and supplier business, which takes education to the next level. Discounted early-bird tickets are available through April 28, 2023. Visit retailconfectioners.org/annual now to grab your ticket!

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.

Tuesday, April 4, 2023

Make Magic with 3 Easy Unicorn Treats


 For being a rare and mystical creature, ironically, unicorns are everywhere these days! Consider incorporating these fun and simple unicorn-inspired treats into your spring and summer merchandising for some added sparkle, sure to inspire impulse purchases for birthdays, baby showers, and just for the fun of it!

Popsugar Food

Unicorn Pops

Transform your favorite sandwich cookies into unicorns with a few easy steps. Click here to view a video tutorial by PopSugar.

RCI Tip: Kimberly Mitchell with Olympian Candies, suggests inserting wooden popsicle sticks into double-stuffed sandwich cookies to make this process easier and more efficient than using lollipop or sucker sticks.

Hostess with the Mostess

Unicorn Horn Treats

All you need is sugar cones, colored confectionery coating and sprinkles to make magic in the form of unicorn horns. Click here to view the recipe from Hostess with the Mostess. 

Lady Behind the Curtain

Unicorn Pretzels

Who doesn’t love chocolate-covered pretzel rods? Add a swirl of caramel, bright colors and a little shimmer and your customers will feel the magic with every bite! Consider making a special batch for samples using the broken pretzel rods. Click here for a step-by-step tutorial.

RCI Tip: Open your bag of pretzels and leave it open the night or day before you plan to coat them. By allowing the pretzels to get slightly stale, you are removing moisture which helps prevent surface cracking in the chocolate.

Group these magical treats together for impact, and get creative with colorful unicorn merchandise and a fun framed unicorn printable (click here to download a free unicorn printable from RCI) to create a whimsical world fit for a unicorn in your candy shop.

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.