Tuesday, September 26, 2023

Home Sweet Home: Increase Sales with Housewarming Gifts

 

A thoughtful housewarming gift can help commemorate the special occasion and make new homeowners feel more at home. Offering great housewarming gifts could also open up sales opportunities with local real estate agents looking to thank clients. What better way to welcome someone to the neighborhood than with a delicious and thoughtful gift? This week we’re sharing inspiration for crafting your own special housewarming gifts that make a lasting impression to both the recipient and the gift giver.


Photo credit: The Chocolate Girl

Candy House Box
This cute wooden box is the perfect container to house a sampling of your signature treats. Similar house-shaped wooden boxes, like this, can be found at your local craft store or online. As another option, RCI supplier member, Nashville Wraps, has a few styles of housewarming basket boxes, like the one pictured below.

Photo credit: Nashville Wraps

Big Hug Care Package
This gift is sure to make anyone smile! We especially love the custom tote bag that reads “big Colorado hug,” which could be reimagined for your state or hometown. With the addition of your company name or logo, the reusable bag will remind the recipient of your brand every time it's used. This could also be repurposed as a back-to-school send off for college students—“send them to school with their favorite treats!”

Photo credit: Buffett’s Candies

Best in State
Welcome new homeowners to the “neighborhood” with a state-shaped basket filled with your signature treats and perhaps some unique-to-your-state flavors. RCI member Buffett’s Candies
sources baskets shaped like their home state of New Mexico from WeaveCrafters. This Texas-based company makes handmade baskets in the shape of all 50 states and are highly recommended by many members. They also make a house-shaped basket. Click here for a past RCI blog post with more ideas for creating custom gift baskets for your state.

People are always buying and selling homes. This could be your opportunity to introduce your business to out-of-towners and be part of a special milestone for locals who may have just moved across town. Once you find out which presentation works best for your business, it’s important to get the word out! Post photos of your housewarming gifts on social media, ask around if you have a friend who works in the real estate industry or make a memorable introduction at some nearby real estate offices with a sample housewarming gift in hand.

We hope this inspires you to go put the sweet in "home sweet home" with your housewarming gifts!

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.