As we all know, nutritional labeling can be a nightmare at times for one reason or another. In recent years, RCI member Dietsch Brothers has incorporated QR codes onto some of their smaller products instead of trying to cram all the ingredient information on a tiny packaging space. According to the FDA, if your labeling area is less than twelve square inches you can include a phone number or address to access the nutritional information for that product.
On small packages such as chocolate-covered sandwich
cookies, four-piece boxes, graham crackers and etc., Dietsch Brothers provides a
QR code on the label, along with contact information, so customers can link to
the product on their website for consumers to find the nutritional and allergy information. By
including QR codes, which most people are familiar with post-COVID, it helps drive
traffic to their website and allows the candy maker to share the ingredient information
in an easy-to-read format.
Setting up QR Codes are Easy
There are two different types of QR codes that should
be considered when creating one for packaging. A static QR code cannot be
changed, so once setup the URL it is linked to it cannot be changed. If you set
up a dynamic QR code, the URL it links to can be modified at any time. A
dynamic QR code also allows you to track how many times that code has been
scanned.
Trusted QR Code Generators
Canva
| Canva offers a
static QR code generator for free and paid users. Customization features are
limited to changing the background and foreground colors.
QR
Tiger | Dietsch
Brothers uses QR Tiger to create dynamic
QR codes. QR Tiger offers fully customizable QR codes, which includes the
ability to incorporate your logo. Monthly rates start at $7/month. QR Tiger
also integrates with Canva to import your dynamic codes to be used in your
Canva designs.
QR codes are an easy and low-cost solution for providing
product information for consumers, especially when it comes to small packaging.
By incorporating QR codes onto packaging, companies can not only provide product
information, but also drive traffic to their website and increase brand
recognition.
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