you likely know, s’mores as a flavor and product has become quite the consumer
craze. This week’s blog tip is to capitalize on the craze and celebrate
National S’mores Day which is Sunday, August 10. Here are a few fun s’mores
ideas we found on Pinterest to help get your creative juices flowing. Remember,
if you make your own marshmallow, s’mores are a great way to showcase it!
we’re all enjoying the fun of summer, the holidays will be upon us before we
know it! This means that you should be making a plan now for how you’re going
to spread the word that your candy store is THE place to get chocolate and
gifts for the holidays. Therefore, this week’s tip is to write a marketing
marketing plans include an analysis of the market and details of the marketing
methods. Section headings often include:
Situation Analysis (includes marketing, industry and
Marketing Methods with Completion Dates
great news is that you have time to complete your plan for the 2014 holiday
season. View a few samples here and then set aside a few days to focus on
preparing your plan. When you complete the plan, it will still be summer so you
can keep enjoying the sun and fun knowing you are ready for the holidays!
This week’s tip was part of an
article in a past issue of Kettle Talk, RCI’s quarterly newsletter magazine for
members. Join RCI to begin
receiving Kettle Talk in your mailbox!
are a consistent customer favorite but their delicious centers also have a high
water activity which means the shelf life is limited. This week’s blog tip is
to consider ideas to decrease water activity and therefore extend the shelf
life of your truffles.
idea is to use invertase, an enzyme derived from yeast, as an ingredient to
bring down water activity in your truffle centers. Additionally, syrups such as
honey will work similarly. Or you may also use potassium sorbate. Talk to your
ingredients suppliers to determine the right amount to use for your specific
note that if you claim that your products are all natural, you should pay close
attention to how you choose to extend shelf life of your products. See this story on
a bagel company who received a warning from the FDA for labeling their bagel as
all natural because their blueberries contained potassium sorbate.
P.S. You’re invited to join RCI at our Fall Regional
Conference next month! We’ll be connecting in Las Vegas August 25-27 and you
can register online now at retailconfectioners.org/fall. Register by July 25 to save $100 on full
and fair labor are big topics in the world of cacao bean farming. Big enough that
many of your customers have likely even begun asking you questions about where
your chocolate comes from. This week’s tip is to educate yourself and get in
the know when it comes to your chocolate suppliers and what they are doing for
the sustainability of cocoa as well as fair labor practices on cacao farms.
the largest cocoa and chocolate producers to the bean-to-bar producers, nearly
everyone involved in the supply chain of cocoa and chocolates has recently
recognized the importance of working directly with the farmers of the beloved
cacao bean. By educating and providing training for these farmers, the life of
the cacao bean and the quality of life for the farmers is being improved.
are some helpful links to get you started:
– A strategy for cocoa sustainability with a focus on Ghana and Côte
d’Ivoire, which together provide about 55% of the world’s current cocoa
Cocoa Foundation – Dedicated to helping achieve
cocoa sustainability, supporting cocoa communities, education, field
programs and scientific research.
By educating yourself and your staff, you will
be able to educate your customers. As chocolate suppliers continue to put
efforts into supporting the cacao farms across the globe, your customers have
the opportunity to be a part of the change. Let them know that by buying your
chocolates, they are helping to support cacao farmers and their families.
you know we are in the middle of the 2014 World Cup? In celebration of the
World Cup being hosted in Brazil this year, this week’s blog tip is to add some
Brazilian flair to your products or store. While the World Cup is not quite as
big in the U.S. as it is in other parts of the world, customers all over will
appreciate the opportunity to join in the fun and festivities.
Ribbon – A cost effective way to add
flair is through wrapping products with yellow and green colored ribbons.
Sprinkles or Nonpareils – Many candy makers make chocolate
covered Oreos® with embellishments or sprinkles. Use yellow and green
sprinkles on your chocolate covered items and you have instant
Fruits such as passionfruit and guava are popular in Brazil and can be fun
flavors to incorporate with your chocolates and candies, too!
The tips here are specific
to celebrating Brazil but if you are a die-hard fan of a specific soccer team, just
adapt these tips to fit the colors and flavors of your favorite team.