Holiday Recap Checklist: Key Questions to Ask Now

As the week before Christmas unfolds, now is a good time to plan how you'll track important details during and after the holidays. Taking note of what works and what doesn’t work can make next year’s holiday season run more smoothly.

Questions to ask as a post-holiday recap may include:

• What day of the week did the holiday fall on? This can affect shopping patterns.
• How’s the weather? Does it help or hurt sales?
• Which sales or promotions did you offer? Pay attention to what gets the best response.
• How’s your inventory? Did you have too much of some products/supplies or not enough of others?
• Was staffing adequate for each day and time leading up to the holiday? Ensure your team can handle pre-holiday surges.

Get your team involved, too. They often hear useful feedback from customers that can help you plan better for next year. These questions can be used to track and review all major holidays, including Valentine’s Day, Easter, etc. RCI Members: Login to the member site to download a comprehensive Holiday Sales Recap template within “Templates and Tools” in the Business Tool Kit, under Member Resources.

By taking the time to track and review these things now, you’ll have a clearer picture of what to adjust for the future—setting yourself up for an even better holiday season next year.

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Spice Up Your Holidays with Gingerbread-Inspired Treats

Gingerbread is one of the most loved holiday flavors, bringing back warm memories of festive baking and family gatherings. For retail confectioners, it’s a perfect choice to spice up your chocolates and treats. Here are some simple, creative ways to work gingerbread flavor and decoration into your products:

Photo credit: Charbonnel et Walker

Gingerbread Truffles

Truffles are a great canvas for highlighting gingerbread’s warm spices. Mix ginger, cinnamon, nutmeg, clove, and molasses into a chocolate ganache filling. Coat the truffles in dark or milk chocolate and roll them in crushed gingerbread cookies or spiced sugar. As an example, Charbonnel et Walker makes chocolate truffles infused with real ginger flavor and hand rolled in milk chocolate and gingerbread cookie pieces, before another coating of chocolate for a decadent texture.

Photo credit: Abdallah Chocolates/Facebook

Gingerbread Caramels

Soft, chewy caramels with a gingerbread twist are a welcome treat for the holidays. Add gingerbread spices and molasses to your caramel recipe for a rich, warm flavor. As a limited-time edition, RCI Member Abdallah Candies creates a festive fusion of spicy gingerbread and old-fashioned wrapped caramels for a delicious and nostalgic treat.

Photo credit: Marie’s Candies

Chocolate-Covered Gingerbread Cookies

Gingerbread cookies are a classic holiday treat, but dipping them in chocolate makes them extra special. Dip half of a gingerbread cookie in dark or white chocolate, then decorate with a drizzle of contrasting chocolate or a sprinkle of crushed candy canes. This simple upgrade turns a traditional cookie into a gourmet holiday delight.

Photo credit: Dietsch Brothers

Gingerbread Gummies

Run, run as fast as you can to add these Jolly Gingerbread Gummies by Albanese Confectionery to your holiday assortment. These cute gingerbread men and colorful gumdrop friends add some fun and fruity flavor to your holiday season. Package for snacking or as part of gingerbread house decorating kits, they’re a festive addition customers will love this holiday season. Click here for tips on creating your own Gingerbread House Kits.

Photo credit: Compartes/Facebook

Chocolate Gingerbread Bark

Chocolate bark is an easy way to get creative. Spread melted dark or milk chocolate, then swirl in some white chocolate. Sprinkle crushed gingerbread cookies, candied orange peel, or toasted nuts on top. Once it hardens, break it into pieces for a fun, shareable treat that looks great in gift bags or tins. Compartés packages as “Gingerbread Bark Breakable Chocolate” in a luxury gift box containing chocolate bark studded with gingerbread cookies and crystallized ginger.

Holiday Packaging

Make your gingerbread-inspired treats stand out with festive packaging. Use warm, holiday colors like red, gold, and white, or even patterns that mimic gingerbread houses. Labels that describe the cozy spices and flavors inside will help customers feel the holiday spirit.

Adding gingerbread to your gourmet chocolates and confections is a simple way to bring the warmth and joy of the holidays to your customers. With these ideas, you can turn classic holiday flavors into irresistible treats that are perfect for gifting—or just enjoying!

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4 Ways to Support Your Team During the Holidays

The holiday season is a whirlwind for retail candy makers, with employees working hard to spread joy through sweet treats. Supporting your team is important for keeping spirits high, showing how much their work is valued and improving employee retention. Here are some ways to help your team feel appreciated during the holidays, with insights from RCI candy maker members.

Stock the Break Room

Long hours and demanding tasks can take a toll on employees' energy and health. Stocking the break room with snacks and drinks can help boost morale and energy levels during busy seasons. Jason Mootz of Michael Mootz Candies shares, “Before every major holiday, we put out 'Holiday Survival Kits' for our team. These kits include protein bars, Emergen-C packs, fresh fruit and homemade energy bites. We also like to hand out gift certificates so staff members can share our chocolates with their families. They are a huge part of our success, and we so appreciate them.”

Share a Meal Together

Sharing a meal together can help employees recharge and celebrate the season. RCI member Jennifer Crudden of Rosalind Candy Castle shares, “We like to have lunch or dinner parties as a thanks for their extra effort throughout the holidays.” RCI member Jamee Enstrom Simons of Enstrom Candies agrees, saying, “During the holidays, our management staff makes breakfast for all employees one morning. That’s always a hit!” 

If a meal for the whole team is not in the budget this year, work out a trade for lunch from a local restaurant or caterer in exchange for chocolates for their team. Another idea is to host a potluck and you supply the main dish.

Express Employee Recognition

Recognition in the form of a simple thank-you note or shout out in the company newsletter or on the white board in the breakroom can make employees feel appreciated. Jamee Simons highlights the value of celebrating milestones, saying, “At our holiday party, we celebrate years of service milestones, with some employees having been with us for over 40 years!”

Encourage Open Communication

A supportive work environment begins with listening. Rosalind Candy Castle practices an open-door policy, Jennifer Crudden states, “We welcome the team to come to us with any questions or share personal issues they may be experiencing.” Building trust and fostering open dialogue shows employees that their concerns are heard and addressed.

With nearly three-quarters of retail workers reporting holiday stress (Zipline), it’s important to support your team during this time. Providing energy-boosting snacks, hosting team meals, encouraging open communication and recognizing efforts are simple yet meaningful ways to ease stress and show your appreciation. A little effort goes a long way in creating a happy and motivated team during the busiest time of the year.

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

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Boost Holiday Sales with Point-of-Sale Treats

 

With the holiday season approaching, shoppers will come to your store in search of the perfect gifts. To enhance their shopping experience and boost your sales, consider optimizing your point of sale (POS) strategy. A simple yet effective tactic is to offer small, enticing items right at the checkout counter. 

Photo credits (from left): Bruce’s Candy Kitchen, Marie’s Candies

A sleeve of beautifully decorated chocolate-covered sandwich cookies or a charming little bag of foil-wrapped chocolates can easily be added to a customer's purchase. Presenting small, eye-catching treats by the register, perhaps tied with a festive bow or ribbon, creates a visually appealing display that encourages impulse buys. This not only enhances the shopping experience but also prompts customers to treat themselves or grab a quick gift.

Positioning and Pricing for Success

To make this strategy effective, consider the placement and pricing of your POS items. Items should be easily visible and within arm's reach of customers as they wait in line. Keep the price reasonable—around $3 to $5—so customers feel comfortable adding these small extras to their purchase.

Highlight Seasonal Favorites

Offering seasonal items can add to the holiday spirit and draw customers in. For instance, a pair of holiday-themed chocolate truffles or a square of peppermint bark can create a festive atmosphere and resonate with customers looking for something special.

Encourage Shoppers to Treat Themselves

A small sign saying something like, “You deserve a treat!” can remind shoppers to enjoy a little pick-me-up. After a long day of holiday shopping, many people appreciate a small indulgence.

Before the holiday rush, take a look at your checkout area. Make sure it’s stocked with fun, affordable items that make great little gifts or quick treats. By adding these festive extras, you can increase sales and make your customers’ holiday shopping experience more enjoyable.

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5 Spooky Chocolate-Covered Treats for Halloween

Halloween season is back, bringing with it all the fun and spookiness we love! If you already make chocolate-covered treats, we’ve got some exciting ideas that require little effort and just a few extra touches. Here are five quick and easy ways to dress up your favorite chocolate-covered treats for a spooktacular Halloween!

Photo credit: Graham’sChocolates/Instagram

Ghost Truffles

RCI member Graham’s Chocolates crafts the spookiest cute treat each Halloween: ghost truffles! A hauntingly delicious dark chocolate ganache wrapped in a sweet white chocolate shell. Perfect for a delightful fright!

Photo credit: @beautyanddasweetz/TikTok

Chocolate-Covered Strawberry Witches Brooms

Embrace the spooky spirit of Halloween with delightful chocolate-covered strawberry witches’ brooms! These fun treats feature a fresh strawberry dipped in milk chocolate and topped with a chocolate Cheerio® and drizzled with more chocolate and finished with a mini pretzel stick, perfectly resembling broomsticks. Click here to watch a step-by-step video.

Photo credit: Water’sEdge Chocolates/Facebook

Monster Toes

Get ready for a fun and creepy Halloween treat with these giant monster toes! RCI member Water's Edge Chocolates transforms chocolate-covered Twinkies^® into delightfully grotesque monster toes, complete with an edible chocolate toenail and chocolate jimmies to look like crazy hair. Perfect for Halloween parties or just for some spooky fun, these giant toes are sure to bring laughs and tasty bites!

Photo credit: The BearfootBaker

Pumpkin Sandwich Cookies

Turn classic chocolate-covered sandwich cookies into festive pumpkins! Simply dip cookies in orange chocolate and decorate as you like. We love the fun, whimsical touches used to decorate these pumpkins, from the misshapen googly eyes to the pecan stems. The possibilities are endless if you look at what you have on hand. Stick them on lollipop sticks for easy handling!

Photo credit: LikeMother Like Daughter

Frankenstein Crisp Rice Treats

Give your Rice Krispie® treats a spooky makeover! Dip treats in green chocolate and once set, add milk chocolate for hair, a jagged mouth and googly eyes. Add mini pretzel sticks to sides for his bolts.

These fun and easy ideas will add a delightful twist to your Halloween offerings. Make sure to share photos of your Halloween treats on social media and on your e-commerce site for greater exposure and sales potential. So grab your supplies, get creative and enjoy a sweet Halloween!

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

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5 Ingredients + Accessories to Make the Holidays Sweeter

 

The holiday season seems to sneak up on us faster each year, especially for candy makers. If you’re looking to elevate your confections this year, RCI member LorAnn Oils shares five ingredients and accessories that can make your holiday candy-making even sweeter.

1. Desiccant Packs

Shipping delays can be a headache during the busy holiday rush, but desiccant packs are a simple solution. These food-grade packs absorb moisture, ensuring your confections remain fresh during storage and transit. By protecting your sweet creations from humidity, you can avoid spoilage and maintain that delicious flavor.

2. Invertase

For those rich, creamy treats we all love—think mint patties, truffles, and chocolate-covered cherries—invertase can be a game changer. This natural enzyme, derived from yeast, transforms table sugar (sucrose) into a liquid form by splitting it into glucose and fructose. This “invert sugar” not only enhances flavor but also keeps your candies fresh longer.

3. Dipping Tool Set

Creating eye-catching, sweet treats this holiday season is a breeze when you have a dipping tool set on hand. With dipping tools, like a fork or a spiral tool, you can easily dip and decorate fruits, candies, nuts and more with melted chocolate and other coatings.

4. Cream of Tartar

Rather than using liquid corn syrup, opt for cream of tartar when making hard candy. This age-old ingredient prevents sugar crystallization, ensuring your candies have that smooth, glassy finish everyone craves. Nobody wants large, crunchy sugar crystals ruining their holiday treats, and cream of tartar is your secret weapon for achieving the perfect smoother, glassy candies.

5. Soy Lecithin

Not all flavors respond the same when added into cooked sugars, particularly heavier, oil-soluble ones that can be more difficult to fully incorporate. The flavor may pool in moulds or float to the tops of candy, yielding uneven flavor throughout. To ensure an even distribution of flavors in your candies, add a small amount of soy lecithin to your boiled candy syrup. This emulsifying agent helps keep oils evenly mixed and emulsified throughout the batch. A quarter teaspoon of lecithin per cup of sugar will do the trick.

With the hustle and bustle of the holiday season, these “not-so-secret” ingredients and tools can take your confections to the next level of perfection. By incorporating these tips, you’ll create candies that are consistently longer lasting, fresher tasting, but also deliciously smooth and creamy. This holiday season, make your sweet creations the highlight of the festivities! Happy candy-making!

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

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Get a Jump Start on Holiday Bows with this Innovative Solution

We all know a beautiful bow can be the perfect finishing touch to any gift. Crafting enough bows to keep up with needs during a busy holiday season can seem like a daunting task. We recommend getting a head start on making your holiday bows during the slower summer months.  

Some candy makers make hundreds and even thousands of bows for the Christmas season alone, so tackling this task ahead of time is essential. But what do you do with your inventory of bows in the meantime? Storing them in boxes and totes can take up valuable space, while resulting in smashed bows that take more time to fix.

As a solution to this problem, Dietsch Brothers of Findlay, Ohio uses 16-gauge steel wire, to create round wire frames to serve as “bow wreaths” and strips of wire to form what we call “bow garland.”

Photos courtesy of Dietsch Bros.

A single bow wreath can hold 40-60 wire-ribbon bows, which Dietsch Brothers hangs in between aisles and at the end of shelving units in back rooms that are unoccupied during the summer. For the wire-ribbon bows, they keep an extra roll of ribbon to make the ribbon tails. Once it’s all assembled, they cut the tails and add finishing touches to make each ribbon perfect.

The bow garland is utilized for more delicate bows made of sheer ribbon. Their team can string 90-100 sheer-ribbon bows across the wire “garland,” which hangs from the drop ceiling. Each garland is labeled based on what product the ribbon is intended for. For as little as $5, you can purchase 100-feet of steel wire at a local home improvement store.

Carving out small chunks of time to craft beautiful holiday bows throughout the summer helps save Dietsch Brothers precious time and this innovative way of storing bows not only saves space it also means time isn’t wasted with re-shaping bows during the heart of the bustling holiday season.

Want more ideas like this? Attend RCI’s 2024 Annual Convention & Industry Expo to meet industry suppliers and candy makers! Register now to join us in Buffalo, New York June 17-21, 2024! Save with early-bird rates available through April 26, 2024.

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.

Have a Smashing Valentine’s Day with Smash Hearts

Photo credits: Simply Chocolate, Graham’s Chocolates, Morkes Chocolates

There’s little reason to cry over a broken heart when it’s made of yummy chocolate!

 

Despite the irony, smash hearts aren’t reserved exclusively for soon-to-be exes. In fact, they make for fun, interactive gifts that make friends and family members really feel the love! Read on for inspiration before for adding these trendy smash hearts to your product line, including simple solutions for transforming your existing chocolate moulds and ideas for filling your smash hearts.

Photo credit: Morkes Chocolate

Smash Hearts with a Chocolate Hammer

Already have a mould for chocolate heart-shaped boxes? Simply add a wooden mallet to transform them into “Smash Hearts” this Valentine’s Day. Better yet, we love how RCI member Morkes Chocolates includes a solid chocolate hammer (more commonly used for Father’s Day) in their set of two smash hearts.

 

Photo credit: Wilton

No Large Smash Heart Mould? No problem!

If you don’t have a large heart-shaped chocolate mould, Wilton suggests making a hollow chocolate shell with a hear-shaped cake pan. Use colored coating chocolates to achieve the fun tie-dye look pictured. Arrange Valentine treats in the shape of a heart in the base of a large bakery box before placing the chocolate shell on top. Click here for step-by-step directions from Wilton.

Photo credit: ProFlowers

Don't Go Breaking My (Tiny) Heart

Size doesn’t matter when it comes to chocolate smash hearts. Don’t think for a minute that smashable chocolate hearts have to be big. Make use of even your smallest heart-shaped moulds to make smashable treats available at different price points. ProFlowers sells sets of 4 breakable chocolate hearts filled with M&M’s^® Minis and mini chocolate chips.

 

Photo credit: Hungry Happenings

Something to Talk About Conversation Hearts

If your customers love these classic candies, they will go “CRAZY 4 U” with these breakable conversation hearts filled to the brim with (you guessed it) loads of candy conversation hearts!

 

Photo credit: Graham’s Chocolates

What to fill smash hearts with?

While the items needed will vary based on the size of your smash heart, here’s some ideas to spark your creativity. Chocolate-covered strawberries are always a popular option for Valentine’s Day, but should be reserved for larger smash hearts so the delicate berries aren’t smashed in the process. Other confections that work well inside just about any size smash heart include foil-wrapped chocolate hearts, conversation hearts and other Valentine-themed gummies and hard candies, chocolate-covered sandwich cookies and Jordan almonds. The addition of colored sanding sugar or sprinkles create an exciting burst of color when the chocolate heart is smashed.

 

Have smashing success helping your customers celebrate Valentine’s Day by adding your own spin on smash hearts!

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.

Increase Easter Sales: Host a Peeps® Pop Event

Easter is one of the biggest holidays for many candy shops. Hosting an “Easter Bunny Peeps^® Pop Event” is a great way to create buzz about your store while increasing sales and foot traffic leading up to Easter. In this week’s post, we’re sharing the idea from RCI member, Dolle’s Candyland in Ocean City, Maryland, which includes valuable tips on how to make your event successful.

Making “Easter Bunny Peeps Pops” are very easy, which makes this a great hands-on activity for kids that requires minimal work for candy makers. Here’s what each participant will need:

Ingredients (per child)

• 1 Peeps Marshmallow Bunny
• 1 Sucker stick
• 1 Mini marshmallow (for the bunny tail)
• Melted tempered chocolate (for dipping)
• 1 Paper plate
• Markers (for writing kid’s name on their plate)
• Sanitizing hand wipes

5-Step Peeps Pop Procedure

Dolle's shared their "recipe" for creating a successful Easter Peeps Pop event with these five easy-to-follow steps:

#1: Distribute hand wipes and have children roll up their sleeves.

Dolle's team was prepared with a large container of hand wipes, purchased from Amazon, to make hand-washing a breeze while kiddos waited in line.

#2: Write child’s name on the bottom of a paper plate.

This step allows for you to hold the peep “hostage” while it cools (you’ll learn why on step #4).

#3: Let each child dip Peeps Pop in chocolate, place it on a plate and add a mini marshmallow “tail.”

This is where it’s important to keep steps to a minimum—little to no decorations are necessary. Having hosted similar events, Dolle's has learned the value of keeping it simple. “If you leave sprinkles out, the kids will want to use all the sprinkles,” noted Anna Dolle Bushnell. In other words, you don’t need sprinkles at all. Kids will be more than satisfied with simply dipping their marshmallow in chocolate and adding the tail. Another important tip to note, have a step-stool handy for the smaller children.

#4: Hold the Peeps Hostage

This step was emphasized by Anna for good reason, “Instead of walking around the store with a wet, chocolate Peeps Pop, we put it through the cooling tunnel of our enrober until the chocolate set.” Adding that placing the pops in front of a fan or in the refrigerator would be suitable alternatives if you don’t have a cooling tunnel.

The key to this step, and the overall success of this event, is while the chocolate cooled, participating families had about ten minutes to shop in their retail store.

#5: After Peeps Pop is set, announce child's name in shop.

When ready, a member of the Dolle's team read the name on the bottom of each plate before presenting the child with their finished Peeps Pop. “Most of the kids would gobble it right up, but some did take them home,” Anna noted. “Some of them were beautiful, while some of them ended up with a pool of chocolate.”

Leading up to the event, Dolle’s Candyland created a public event on Facebook to help spread the word. They were surprised to find people lined up out the door to make chocolate-covered Peeps. “I didn’t know I would need stanchions [to direct the crowd],” Anna explained, “I think we [as candy makers] take for granted what we do—people really love candy. It’s such a great thing to give them an experience like this, that really is very minimal.”

The Conclusion

Due to the buzz created by this free, one-day event, Dolle’s Candyland increased their sales by 150% more than the day before. “People were just so thankful that we did it and some adults did it too,” added Anna. If space limitations prevent your store from hosting an event, consider boxing up the ingredients and supplies for customers to make Peeps Pops at home. Wishing you a “hoppy” Easter!

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.