Winter Appeal: How to Keep Your Products Relevant Beyond Christmas

 

Here’s a surprising tip for the week before Christmas: stop making Christmas-themed products and packaging. It may sound a bit crazy but hear us out! Focusing on winter-themed items instead (think snowmen, snowflakes, cozy winter scenes) can make your products more versatile and appealing beyond Christmas, lasting into the New Year.

Why This Shift Works

Holiday-specific packaging and designs can lose their appeal as soon as Christmas is over. By pivoting to a general winter theme, you make your products suitable for both holiday gifting and as thoughtful treats into January. A snowflake-covered box or a snowman-themed treat feels just as festive now as it does in the depths of winter.

Ideas for Winter-Themed Confections

Photo credit: O’Shea’s Candies

Snow-Dusted Chocolates 

A sprinkle of luster dust or powdered sugar on top adds a "snow-dusted" touch, making your chocolate confections feel both seasonal and special. We love how RCI member, O’Shea’s Candies, transforms a chocolate-covered caramel marshmallow into a “Snowball” by coating it in shredded coconut.

Photo credit: Glerup Revere Packaging

Peppermint Bark in Snowflake Packaging

Peppermint bark is a classic, and when wrapped in simple, clear packaging with red and white ribbons, it looks festive without being holiday-specific. Place them in snowflake bags or boxes to make them great gifts through the winter.

Photo Credit: Mitchell’s Fine Chocolates

Hot Cocoa
Hot cocoa is perfect for chilly days and can be packaged in boxes with cozy knit patterns or winter themes. This warm, inviting look is ideal for the season and works well as a stocking stuffer or New Year’s treat.

Photo credits: Snowman Marshmallow Pops by Bomboy’s Home Made Candy; White Chocolates Snowflakes by Abdallah Chocolates

Snowmen and Winter Shapes
Moulded chocolate snowmen or snowflakes can be festive both before and after the holidays. Package them in clear or frosted bags tied with silver or blue ribbon.

Making this small switch can help keep your products relevant longer and cater to those last-minute shoppers looking for thoughtful gifts that go beyond the holiday rush.

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Spice Up Your Holidays with Gingerbread-Inspired Treats

Gingerbread is one of the most loved holiday flavors, bringing back warm memories of festive baking and family gatherings. For retail confectioners, it’s a perfect choice to spice up your chocolates and treats. Here are some simple, creative ways to work gingerbread flavor and decoration into your products:

Photo credit: Charbonnel et Walker

Gingerbread Truffles

Truffles are a great canvas for highlighting gingerbread’s warm spices. Mix ginger, cinnamon, nutmeg, clove, and molasses into a chocolate ganache filling. Coat the truffles in dark or milk chocolate and roll them in crushed gingerbread cookies or spiced sugar. As an example, Charbonnel et Walker makes chocolate truffles infused with real ginger flavor and hand rolled in milk chocolate and gingerbread cookie pieces, before another coating of chocolate for a decadent texture.

Photo credit: Abdallah Chocolates/Facebook

Gingerbread Caramels

Soft, chewy caramels with a gingerbread twist are a welcome treat for the holidays. Add gingerbread spices and molasses to your caramel recipe for a rich, warm flavor. As a limited-time edition, RCI Member Abdallah Candies creates a festive fusion of spicy gingerbread and old-fashioned wrapped caramels for a delicious and nostalgic treat.

Photo credit: Marie’s Candies

Chocolate-Covered Gingerbread Cookies

Gingerbread cookies are a classic holiday treat, but dipping them in chocolate makes them extra special. Dip half of a gingerbread cookie in dark or white chocolate, then decorate with a drizzle of contrasting chocolate or a sprinkle of crushed candy canes. This simple upgrade turns a traditional cookie into a gourmet holiday delight.

Photo credit: Dietsch Brothers

Gingerbread Gummies

Run, run as fast as you can to add these Jolly Gingerbread Gummies by Albanese Confectionery to your holiday assortment. These cute gingerbread men and colorful gumdrop friends add some fun and fruity flavor to your holiday season. Package for snacking or as part of gingerbread house decorating kits, they’re a festive addition customers will love this holiday season. Click here for tips on creating your own Gingerbread House Kits.

Photo credit: Compartes/Facebook

Chocolate Gingerbread Bark

Chocolate bark is an easy way to get creative. Spread melted dark or milk chocolate, then swirl in some white chocolate. Sprinkle crushed gingerbread cookies, candied orange peel, or toasted nuts on top. Once it hardens, break it into pieces for a fun, shareable treat that looks great in gift bags or tins. Compartés packages as “Gingerbread Bark Breakable Chocolate” in a luxury gift box containing chocolate bark studded with gingerbread cookies and crystallized ginger.

Holiday Packaging

Make your gingerbread-inspired treats stand out with festive packaging. Use warm, holiday colors like red, gold, and white, or even patterns that mimic gingerbread houses. Labels that describe the cozy spices and flavors inside will help customers feel the holiday spirit.

Adding gingerbread to your gourmet chocolates and confections is a simple way to bring the warmth and joy of the holidays to your customers. With these ideas, you can turn classic holiday flavors into irresistible treats that are perfect for gifting—or just enjoying!

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

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Boost Holiday Sales with Point-of-Sale Treats

 

With the holiday season approaching, shoppers will come to your store in search of the perfect gifts. To enhance their shopping experience and boost your sales, consider optimizing your point of sale (POS) strategy. A simple yet effective tactic is to offer small, enticing items right at the checkout counter. 

Photo credits (from left): Bruce’s Candy Kitchen, Marie’s Candies

A sleeve of beautifully decorated chocolate-covered sandwich cookies or a charming little bag of foil-wrapped chocolates can easily be added to a customer's purchase. Presenting small, eye-catching treats by the register, perhaps tied with a festive bow or ribbon, creates a visually appealing display that encourages impulse buys. This not only enhances the shopping experience but also prompts customers to treat themselves or grab a quick gift.

Positioning and Pricing for Success

To make this strategy effective, consider the placement and pricing of your POS items. Items should be easily visible and within arm's reach of customers as they wait in line. Keep the price reasonable—around $3 to $5—so customers feel comfortable adding these small extras to their purchase.

Highlight Seasonal Favorites

Offering seasonal items can add to the holiday spirit and draw customers in. For instance, a pair of holiday-themed chocolate truffles or a square of peppermint bark can create a festive atmosphere and resonate with customers looking for something special.

Encourage Shoppers to Treat Themselves

A small sign saying something like, “You deserve a treat!” can remind shoppers to enjoy a little pick-me-up. After a long day of holiday shopping, many people appreciate a small indulgence.

Before the holiday rush, take a look at your checkout area. Make sure it’s stocked with fun, affordable items that make great little gifts or quick treats. By adding these festive extras, you can increase sales and make your customers’ holiday shopping experience more enjoyable.

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

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Get a Jump Start on Holiday Bows with this Innovative Solution

We all know a beautiful bow can be the perfect finishing touch to any gift. Crafting enough bows to keep up with needs during a busy holiday season can seem like a daunting task. We recommend getting a head start on making your holiday bows during the slower summer months.  

Some candy makers make hundreds and even thousands of bows for the Christmas season alone, so tackling this task ahead of time is essential. But what do you do with your inventory of bows in the meantime? Storing them in boxes and totes can take up valuable space, while resulting in smashed bows that take more time to fix.

As a solution to this problem, Dietsch Brothers of Findlay, Ohio uses 16-gauge steel wire, to create round wire frames to serve as “bow wreaths” and strips of wire to form what we call “bow garland.”

Photos courtesy of Dietsch Bros.

A single bow wreath can hold 40-60 wire-ribbon bows, which Dietsch Brothers hangs in between aisles and at the end of shelving units in back rooms that are unoccupied during the summer. For the wire-ribbon bows, they keep an extra roll of ribbon to make the ribbon tails. Once it’s all assembled, they cut the tails and add finishing touches to make each ribbon perfect.

The bow garland is utilized for more delicate bows made of sheer ribbon. Their team can string 90-100 sheer-ribbon bows across the wire “garland,” which hangs from the drop ceiling. Each garland is labeled based on what product the ribbon is intended for. For as little as $5, you can purchase 100-feet of steel wire at a local home improvement store.

Carving out small chunks of time to craft beautiful holiday bows throughout the summer helps save Dietsch Brothers precious time and this innovative way of storing bows not only saves space it also means time isn’t wasted with re-shaping bows during the heart of the bustling holiday season.

Want more ideas like this? Attend RCI’s 2024 Annual Convention & Industry Expo to meet industry suppliers and candy makers! Register now to join us in Buffalo, New York June 17-21, 2024! Save with early-bird rates available through April 26, 2024.

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

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10 Ways to Feature Candy Canes this Christmas

The holiday season is upon us, and what better way to celebrate than with candy canes? These classic red and white striped treats are a staple of Christmas, and can be used in a variety of ways to add a festive touch to your confectionery creations. In this week's blog post, we're sharing 10 creative and easy ideas for incorporating candy canes into your product mix and presentation for the holidays.

 
Photo credit: Sugar and Charm, Sweet Lil You, Amen Photography

1.  Candy Cane Trees

Make an impact in your holiday window display or size it down for an eye-catching centerpiece for a tabletop display. Click here to view a step-by-step tutorial on the massive candy cane showpiece pictured above.

Photo credit: Martha Stewart

2.  Peppermint Swirl Marshmallow

Sold separately or aside your own blend of hot cocoa mix, these festive peppermint marshmallows would add a pop of color to your shelf when packaged in clear candy bags. Click here to view recipe.

Photo credit: Water’s Edge Chocolates

3.  White Chocolate Peppermint Marshmallow Pops

RCI member, Water’s Edge Chocolates of Tullahoma, Tennessee, dips their marshmallows in white chocolate and tops with crushed peppermint before adding a lollipop stick and a matching red ribbon. These would make great stocking stuffers, as well as a festive addition to a holiday gift basket.

Photo credit: Hilliard’s Chocolates

4.  Peppermint Bark Fudge

If your customers love peppermint bark, they’re going to have to add a new favorite to their Christmas list! RCI member Hilliard’s Chocolate of North Easton, Massachusetts transforms the family’s original fudge recipe with an added layer of their own “Oprah’s favorite” peppermint bark on top.

Photo credit: Finding Zest

5.  Candy Cane Rudolph Pops

Could Rudolph get any cuter? We don’t think so! These darling Rudolph pops are so easy, with the right supplies, you could whip up a big batch in a flash or package as a kit for families to take and make at home. If you’re hosting a holiday open house, this could be an easy and inexpensive activity for kids to make in your shop. Click here for a past blog post featuring pro-tips from an RCI member for hosting a similar event (except for Easter) in your shop.

Photo credit: Cacao & Cardamom

6.  Peppermint Bark Mendiants

For an upscale spin on peppermint bark, create peppermint bark mendiants. Mendiants are a French confection consisting of a chocolate disk traditionally studded with nuts and dried fruits. In this example, Cacao & Cardamon features layers of dark and white chocolate topped with peppermint pieces and mini marshmallows.

Photo credit: Marie’s Candies

7.  Peppermint Crunch Oreos

RCI member Marie’s Candies of West Liberty, Ohio puts their own sweet spin on chocolate-covered Oreos^®. A seasonal treat only made for Christmas, these mini-Oreos are covered with sweet white coating and crunchy peppermint dust.

Photo credit: Cooking Classy

8.  Candy Cane Bark Popcorn

Save the plain popcorn for decorating the Christmas tree! Give out samples of candy-sweet popcorn bark to your guests and watch it pop off the shelf! Click here for more details.

Photo credit: Mrs Prindables

9.  Peppermint and Caramel Chocolate-Covered Pretzels

While adding crushed peppermint to chocolate-covered pretzels is not exactly a new revelation, throwing caramel into the mix may be. Mrs Prindables, known for their caramel apples, dips pretzel rods in their signature caramel and, again, in white chocolate before sprinkling with peppermint pieces. We think it’s worth a try!

Photo credit: Sprinkle Some Sunshine, Oh!Nuts, Home & Hallow

10.  Candy Cane Sweetheart Pops

With a box of candy canes, a lollipop stick and a bit of added heat, mould candy canes into hearts to frame your favorite holiday bark or dark chocolate. Plus, with the right color ribbon, this could easily double as a Valentine treat and a good way to use up leftover candy canes.

While National Candy Cane Day is the day after Christmas (December 26), we hope this week’s post inspires you to celebrate the candy cane all month long!

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

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Best of Christmas: Top Christmas Posts from the RCI Blog

 

This “most wonderful time of the year” will be here before we know it! We’re sharing a holiday-inspired compilation of tips and inspiration to help make this holiday season your merriest yet! 

Stand Out with Instagram-Worthy Holiday Treats

How Instagram-worthy are your holiday treats? Social media, like Instagram and Facebook, have proven to be effective tools for reaching consumers, however if A.) you’re not sharing photos of your products on your social media sites daily or B.) they don’t stand out from other holiday gifts, you could be missing out on a massive opportunity to gain new customers this season. Click here to snag creative ideas to transform some of your potentially existing treats (like chocolate-covered cookies and rice cereal treats) into new holiday favorites.

How to Create Your Own Holiday Gift Guide

Holiday gift guides are a visual and trendy way to promote your popular holiday items both online and in your retail store. According to a recent survey by Dynata for Redpoint Global, “nearly two-thirds of the 1,000 adult shoppers surveyed (62%), planned to do all their holiday shopping online.”

If you think you have to hire a graphic designer to create a professional gift guide, think again! In this blog post, we’ve also shared one of our favorite resources that requires zero design experience and comes with a FREE subscription option. Read more.

How to Sell More Stocking Stuffers

With gentle nudging, you can help ensure stockings (and your bottom line) overflow with sweetness this holiday season! Stockings stuffers are the ultimate impulse purchase, representing the opportunity to add a few extra dollars to in-store and online purchases. In post, we explore two key components that make for great stocking stuffers and how to increase sales with effective marketing and merchandising. Read more.

5 Quick & Easy Treats to Add to your Stocking Stuffer Display

Add extra dollars to in-store and online purchases by selling more stocking stuffers this holiday season. Above, we shared how to sell more stocking stuffers by identifying products that meet two key components. Next up, we’ve got five quick and easy ideas for products to beef up your stocking stuffer display. Read more.

We hope that these posts have inspired you to get creative this holiday season and make it one to remember.

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

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How to Make a Very Merry Christmas Truffle Tree

 

While truffles make for a sweet holiday gift, a stunning truffle tree is sure to make any Christmas celebration unforgettable! This week, we’re sharing steps to make your own truffle tree from RCI member, Annedore's Fine Chocolates, plus inspiration for creating a very merry holiday showpiece.

For ease of construction, undipped ganache balls may be stored in the freezer. Simply follow the instructions below for thawing and dipping the ganache balls and you are ready to build a tree on demand.

Materials Needed

• Truffles
• Silicone mats
• Plastic wrap
• Foam block
• Parchment paper or aluminum foil (optional)
• Round toothpicks
• Tempered chocolate
• Foam cone
• Wrapping paper or fabric (preferably coordinating with the color of your truffles)
• Flathead pins
• Scissors
• Ribbon or tree topper (optional)

Step-By-Step Instructions

Prepare truffle centers using your favorite ganache recipe. Pipe ganache onto silicone mats. Cover the mats with plastic wrap and refrigerate for 12 hours. Transfer mats to the freezer for 12 hours. Remove mats from the freezer and pop out ganache balls (Note: Ganache centers may be returned to the freezer for future use). Cover balls with plastic wrap and allow them to come to room temperature.

Cover a foam block with parchment paper or aluminum foil, so it can be reused. Adhere a toothpick into each ganache ball by dipping one end of the toothpick into tempered chocolate and then inserting that end into the center of the flat side of the ganache ball. Allow toothpick to set up firmly in the ganache ball.

Once the toothpick is firmly set in the ganache ball you are ready to dip each ganache ball in tempered chocolate. Dip each ball carefully and then insert tooth-picked end of the ball into the block of foam. This will allow for perfect-looking, uniform truffles to create your truffle tree. Allow chocolate to set up. Truffles may be decorated while standing in the block of foam.

Before you begin to build your tree, first, wrap the foam cone completely with wrapping paper or fabric – secure with flathead pins, as needed.

Beginning at the bottom of the cone, push the tooth-picked truffles into the cone working your way around the cone to create the first row. On the second row, stagger the truffles by placing them in the open spaces created by the first row. Carefully work your way up the cone row by row until the entire cone is covered in truffles. Toothpicks may need to be cut as you reach the top of the cone. 

Christmas Truffle Tree Inspiration

While this truffle tree can be made to celebrate any number of holidays and celebrations, here’s some inspiration to make your truffle tree extra festive this Christmas.

Photo credit: Woman’s Day

Gingerbread Truffle Tree

The addition of gingerbread royal icing decorations, colorful non-pareils and foil balls make this truffle tree especially festive.

Photo credit: Sonata Home Design

Berries & Bows

This Christmas truffle tree is understated and elegant with bright, red cranberries and a big wire bow as embellishments.

Photo credit: Pinterest

Chocolate Roses

We love how this truffle tree is adorned with hand-sculpted chocolate roses.

 

Photo credit: Taste.com/au

White Christmas

The use of white sprinkles, silver sprinkles and desiccated coconut helps achieve this dreamy white Christmas themed truffle tree.

A truffle tree is an eye-catching way for your customers to serve truffles to a large group, in addition to an impressive merchandising display for your retail shop. It is a big-ticket item that can add nice revenue to your store’s sales. With a little advance planning, building the tree can be relatively easy to execute.

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.