Add extra dollars to in-store and online purchases by selling more stocking stuffers this holiday season. Last week, we shared how to sell more stocking stuffers by identifying products that meet 2 key components. Click here to read last week’s post. This week we’re sharing 5 quick and easy ideas for products to beef up your stocking stuffer display.
1. Chocolate-Covered Pretzel Rods – With the addition of festive sprinkles or crushed peppermint candy, this indulgent treat makes a perfect stocking stuffer. We recommend packaging pretzel rods in groups of three to capture a higher price point.
2. Chocolate-Dipped Candy Canes – Take your candy canes to the next level by dipping them in dark or milk chocolate.
3. Hot Cocoa Mix – Always a welcome wintry treat, hot cocoa is a natural fit for any stocking. Check out RCI’s blog post about creating your own gourmet hot cocoa mix.
4. Jelly Beans – This jelly bean sampler is not only cute and festive, it would fit perfectly in any stocking.
5. Foil-Wrapped Chocolates – With a variety of shapes, sizes and price points, foil-wrapped chocolates are always a great option for stocking stuffers.
More Stocking Stuffer Display Inspiration
Even if you have all the best stocking stuffers, but don’t help these items stand out through marketing and merchandising efforts you will sadly miss many sales opportunities during the holidays. Create clear in-store signage to signify your collection of stocking stuffer gifts and create a separate page for these items as part of your online store.
This display at Sur La Table is well-marked and includes gift ideas at various price points, all under $25.
Even if shoppers didn’t come to your store or website looking for stocking stuffers, showcasing your stocking stuffers will increase the sale of these products. Additional communication on social media, emails and on your website will also increase sales.
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