Tuesday, July 22, 2014

Tip #134: Write a Marketing Plan

While we’re all enjoying the fun of summer, the holidays will be upon us before we know it! This means that you should be making a plan now for how you’re going to spread the word that your candy store is THE place to get chocolate and gifts for the holidays. Therefore, this week’s tip is to write a marketing plan.

Typical marketing plans include an analysis of the market and details of the marketing methods. Section headings often include:
  • Executive Summary
  • Situation Analysis (includes marketing, industry and competitor analysis)
  • Target Market
  • Marketing Methods with Completion Dates
  • Results Evaluation
The great news is that you have time to complete your plan for the 2014 holiday season. View a few samples here and then set aside a few days to focus on preparing your plan. When you complete the plan, it will still be summer so you can keep enjoying the sun and fun knowing you are ready for the holidays!

This week’s tip was part of an article in a past issue of Kettle Talk, RCI’s quarterly newsletter magazine for members. Join RCI to begin receiving Kettle Talk in your mailbox!

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