While
we’re all enjoying the fun of summer, the holidays will be upon us before we
know it! This means that you should be making a plan now for how you’re going
to spread the word that your candy store is THE place to get chocolate and
gifts for the holidays. Therefore, this week’s tip is to write a marketing
plan.
Typical
marketing plans include an analysis of the market and details of the marketing
methods. Section headings often include:
- Executive Summary
- Situation Analysis (includes marketing, industry and
competitor analysis)
- Target Market
- Marketing Methods with Completion Dates
- Results Evaluation
The
great news is that you have time to complete your plan for the 2014 holiday
season. View a few samples here and then set aside a few days to focus on
preparing your plan. When you complete the plan, it will still be summer so you
can keep enjoying the sun and fun knowing you are ready for the holidays!
This week’s tip was part of an
article in a past issue of Kettle Talk, RCI’s quarterly newsletter magazine for
members. Join RCI to begin
receiving Kettle Talk in your mailbox!
