Tuesday, June 25, 2013

Tip #78: Four Ideas to Have Fun with Licorice

Over the past year, the popularity of licorice as a treat has continued to grow. This week we’re encouraging you to get creative with this classic favorite. Remind adults why they loved this treat so much when growing up and reintroduce it in new ways to the younger generation and you may find new faithful customers.

Below we’ve provided a few ideas we found online along with some of our own ideas to get your creative juices flowing:
  • Chocolate Storybook creates and sells a chocolate covered licorice stick using red Twizzlers. It’s even beautifully presented!
  • Have fun with packaging! Dylan’s Candy Bar sells bin-like containers full of licorice while Southern Season has put together a licorice sampler that also presents itself as a tray when the lid is removed.
  • Licorice is created in a variety of colors so package and display them according to the seasons. For example, pair red, white and blue for Memorial Day and Independence Day; black and orange varieties for Halloween; brightly colored varieties for Spring and Summer; and, of course, red and white or red and green for the Christmas season.
  • An assortment of licorice shapes are available world-wide. From Scottish terriers to lighthouses to sea creatures, you may be surprised by what you can find. See what’s available and what your customers would like (i.e.starfish are great if you are by the ocean) and provide them in your store. Be sure you present them in a way that draws attention to the unique shape.

If you have additional unique or fun licorice ideas, please share them in the comments below! As a reminder to members, the RCI Buyer’s Guide is a great place to find licorice suppliers.

P.S. If you’re not with Retail Confectioners International in Cincinnati this week for our 93rd Annual Convention & Industry Expo, be sure to check out our Facebook page for event photos!

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