Tuesday, June 18, 2013

Tip #77: Partner with Local Businesses

This week’s tip will help you increase sales of your candies outside of the retail store.  By partnering with local businesses, you could increase sales and spread the word about your quality products.

Find which retailers in your area are running promotions via the paper, radio or social media and approach them to offer your products as their promotion. For example, if a customer makes a purchase, instead of just a coupon, the customer receives a two or four-piece box of your candies along with it. While customers appreciate coupons, remind the local retailer that the customer will also remember that they went the extra mile by providing quality chocolates. You both win!

Another great local partner could be car dealers. Put together a “Thank You” sample gift to show car dealers what they can purchase from you to give to new car owners. Let them know they may customize a gift basket with their corporate promotional items such as pens, coffee mugs, etc.

If you have ideas for other local partnership for candy businesses, please share them in the comments below!

Members of Retail Confectioners International: This tip is part of a past Kettle Talk article titled How to Increase Your Candy Sales (January/February/March 2011 issue).  Access digital versions of this issue and other past issues of Kettle Talk by signing in to the RCI website as a member. Then, navigate to Publications under the Member Resources tab and click on Kettle Talk.

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