This week’s tip will help you increase sales of your candies
outside of the retail store. By
partnering with local businesses, you could increase sales and spread the word
about your quality products.
Find which retailers in your area are running promotions via
the paper, radio or social media and approach them to offer your products as
their promotion. For example, if a customer makes a purchase, instead of just a
coupon, the customer receives a two or four-piece box of your candies along
with it. While customers appreciate coupons, remind the local retailer that the
customer will also remember that they went the extra mile by providing quality
chocolates. You both win!
Another great local partner could be car dealers. Put
together a “Thank You” sample gift to show car dealers what they can purchase
from you to give to new car owners. Let them know they may customize a gift
basket with their corporate promotional items such as pens, coffee mugs, etc.
If you have ideas for other local partnership for candy
businesses, please share them in the comments below!
