Tuesday, May 7, 2013

Tip #71: Offer Military Discounts in Honor of Armed Forces Day

Armed Forces Day is a holiday for U.S. citizens to come together and thank our military members for their patriotic service in support of our country. This year it will be celebrated on Saturday, May 18.  In honor of this holiday, this week’s tip is to provide a military discount or great special just for military members and their families on this special holiday or even the week leading up to it. From half off, buy one get one, or even a special free gift, the possibilities are endless.

We’ve provided this tip early in May so you have plenty of time to plan and promote the specials and discounts you create. Be sure you spread the word via social media, word of mouth, fliers and even send a press release to area media.

Another idea to show appreciation to the U.S. military on this day (or any day!) is to visit your area veterans’ center with a special delivery of chocolates and candies from your store. Take a moment to thank the veterans present and let them know how much you appreciate their services.

Are you located outside of the U.S.? You can still utilize this tip! Find out if your government has dedicated a day to honor the military in your country and join in with a discount or special in appreciation for their service. If your country doesn’t have a specific day, why not select a day and start one in your candy store? 

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