What do your email subscribers receive when they sign up? Is it a standard non-customized message saying “Thanks for signing up? This week’s tip is to take the time to customize a welcome message to remind them why they signed up for your emails in the first place.
After someone signs up for your emails, most email marketing programs have a standard welcome message that can be customized. Take a moment to thank them for signing up, inviting them to connect with you on social media (Facebook, etc.) and including an email coupon. By including a coupon, you’re reminding them that being a subscriber to your email list has value. Have the instructions say to print the email as the coupon and that it expires 30 days from the date it was emailed. By including an expiration date, they will be motivated to return to your store.