Tip 208: 3 Ways to Add Holiday “Cheers” to Your Confections

Add a little holiday “cheers” to your confections this season. Perfect for holiday parties and gifts, we’ve curated three ideas from RCI members that incorporate beer, wine and spirits into their confections.

Joy Lyn's Candies makes Beer Brittle
and Jalapeno Beer Brittle

Beer Brittle

Joy Lyn’s Candies of Paradise, California partners with a local brewery to create a peanut brittle made with Sierra Nevada’s Pale Ale. Coined as “Beer Brittle,” this popular confection is made in small batches and offers a subtle hint of hops and malt. Given the popularity of the product, Sierra Nevada has allowed Joy Lyn’s to display their logo prominently on the front of the brittle packaging. Joy Lyn’s continues to expand their line of Sierra Nevada flavored products, including a jalapeno beer brittle and a Hop Salt Sout Caramel, as its name suggests, the caramels are sprinkled with salt infused with hops.

Irish Whiskey Truffle Shots

Kakao Chocolate presented their Irish whiskey truffle shots
 to RCI members during Candy Clinic at the 2016
Annual Convention in Indianapolis.

Kakao Chocolate of St. Louis, Missouri has developed an indulgent Irish Whiskey Truffle Shot, by piping Irish whiskey ganache into recyclable sample cups and topped with cocoa nibs. When making the ganache, they add the whiskey at the end so the alcohol doesn’t cook out. If your store hosts a holiday open house, this would be a fun and unexpected treat for adult guests.

Elevated Candy Co. shared their black currant brandy-infused truffles
with RCI members during Candy Clinic at the 2016
Fall Conference in Vancouver, BC.

Black Currant Brandy-Infused Truffles

Elevated Candy Co. of Port Townsend, Washington took the popular pairing of wine and chocolate to create the Black Currant Truffle. This popular confection is made by incorporating a local black currant-infused brandywine into their ganache and finishing the piece with a dash of red Hawaiian alea sea salt.

There are countless ways to incorporate beer, wine and spirits into your confections. Here’s some more ideas (plus, recipes), sure to warm the belly during the cold-weather months ahead; cinnamon whiskey-infused marshmallows coated in chocolate, Beer and Pretzel Caramels or uber-trendy red wine hot chocolate.

If you decide to incorporate beer, wine or spirits into your confections, know that regulations vary from state to state. Check with your local liquor control commission and familiarize yourself with regulations put in place by your state, as many prohibit the sale of confections that contain alcohol.

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Throwback Tip #46: 5 Ways to Grow Your Email List

Email marketing can be an effective and budget-friendly marketing tool. But how do you grow your list with qualified leads to maximize your reach? We’ve compiled five easy ways to grow your list below.  

1.     Guestbook in Store – Take advantage of holiday sales traffic in your store by inviting customers to sign up to receive your emails to find out about future sales and promotions. When creating a sign up sheet, remember the more information you request, the less likely they will complete the sign-up so only ask for the necessary info.

2.     Events and Meetings – Since you’re a chamber member  (if not, see post here about why you should be), you’ll be attending networking events and meetings. As you receive business cards from your new contacts, ask them if it would be okay to add them to your email list so they can see when their favorite chocolates are on sale.
Take your list-building efforts to the next level by co-hosting an event with another local business (think coffee shops, boutiques, etc.) to reach a new audience of potential customers.

3.     Email Signatures – Create a customized email signature for everyone in your company to use. A simple sign-up for coupons button with a link to the sign-up page can produce a great response.

4.     Website Sign-up – Include a sign-up box on your website to invite visitors to subscribe to your company sales and updates.

5.     Sales Calls – Do you have sales representatives making visits on your company’s behalf? Be sure they are inviting the contacts they make to join your email list to stay in touch and receive the most up-to-date company information.  You could even print some business card size promotions to hand out that share how to sign up.

Use your email marketing list to reward loyal patrons by sending them a coupon during the month of their birthday or host drawings to giveaway free or deeply discounted goodies. Don't forget to communicate these perks to entice more sign ups. And no false advertising. If you advertise coupons and giveaways, make sure you follow through.

Do you have other ideas that you use to gather email addresses for your list? Share them in the comments below.
 

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tip # 206: Give Thanks with a Chocolate Cornucopia

Photo courtesy of Cargill Cocoa & Chocolate

Turn heads with this bountiful display, which can be filled with chocolates, chocolate-dipped fruits and other fall favorites. Remind shoppers through merchandising that this tasteful cornucopia would make for the perfect dressing for their holiday table or a welcome and thoughtful hostess gift.

Chocolate Cornucopia

Recipe courtesy of Cargill Cocoa & Chocolate

Materials needed:

• (1) 12” wicker cornucopia

• (1) one-gallon plastic storage bag

• roll of tape

• pastry brush or latex glove

• vegetable brush

Ingredients:

• Peter’s Lenoir™ semisweet chocolate

• non-toxic, fresh salal leaves*

• gold and copper luster dust (optional)

*Commonly known as lemon leaves. Available through floral supply shops.

Directions:

Cornucopia

Cover outside of 12” wicker cornucopia with a one gallon plastic storage bag, fitting snugly; secure with tape. Using a pastry brush or latex-gloved hand, apply three thick coats of Peter’s Lenoir™ semisweet chocolate over the surface, allowing each application to dry before adding the next. Remove wicker cornucopia; peel away and discard bag.

Chocolate Leaves 

Scrub non-toxic fresh salal leaves* with vegetable brush; rinse thoroughly and air dry. Use a small metal spatula to coat the back side of leaves with Peter’s Lenoir™ semisweet chocolate. Clean edges of excess chocolate. Chill until dry. Grasp leaf near the stem, gently pulling it away.

Decorating the Cornucopia  

Trim ragged edge of the open end. Attach large chocolate leaves along open end, overlapping and extending them slightly over the edge. Use increasingly smaller leaves until entire top and sides of cornucopia are covered. Brush with gold and copper luster dust (optional).

Learn techniques like this and others at RCI’s Chocolate Boot Camp in Waterbury, Connecticut February 20-23, 2017. Register now at retailconfectioners.org/bootcamp.

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tip # 205: Hire Smart for the Holidays

The confectionery industry has the special privilege/task of enduring holiday bursts. Hiring a temporary workforce can help your business maintain consistent production levels and product quality. In this excerpt from a Kettle Talk article written by Jan Douglass with Esther Price Candies, Corp., we built upon three practical tips to help you hire smart for the holidays.

#1: Build Relationships with Staffing Agencies

Staffing agencies can be a great resource for filling temporary positions. Building relationships with reputable staffing agencies and other local organizations (e.g., county or state job centers, developmentally disabled adult centers, etc.) can help to source reliable individuals for seasonal work and unforeseen sales bursts. When working with staffing agencies it is important to practice open and honest communication. Start by taking the time to discuss open positions rather than simply providing a job description. If a recommended candidate isn’t a good fit, providing concise feedback on why that was the case will help staffing agencies identify better candidates in the future. These simple steps will ensure the staffing agency feels well equipped to find the right fit, right away.

#2: Training is Key

They may only be with you for a brief time, but a temporary workforce can be vital to keeping with the ebbs and flows of seasonal business and make it less painful when you must reduce your staff at the close of a season. Be aware, however, there can be downsides to a temporary workforce, such as high turnover rates. Increased turnover can result in more training hours, risk of production and packing errors and additional work for human resources. Minimize those risks by having sourcing organizations pre-screen individuals and clearly communicate the job expectations to candidates through digital recordings of the candy making process. Successful training can also lead to the return of seasonal staff year after year.

#3: Stay Current on Labor Laws

Make sure to brush up on federal and state labor laws before hiring for the holidays, as many regulations that apply to full-time employment also apply to part-time and seasonal employment. The U.S. Small Business Administration’s (SBA) Employment and Labor Law Guide is a useful resource when hiring. Be aware of your state’s legal requirements for benefits such as unemployment, social security/medicare and workers’ compensation. Check with your state’s department of labor for exemptions for employers who require temporary staff for periods of 10 weeks or less. You will also want to familiarize yourself on your tax reporting responsibilities according to IRS regulations and state tax laws.

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Throwback Tip # 90: Increase the Shelf Life of Your Popcorn

is a growing snack trend and is especially popular during the holiday season! This week’s tip is quick throwback to help you increase the shelf life of your popcorn.

To increase shelf life, we suggest air popping your popcorn. Because popping with oil increases the chance for rancidity, if you air pop your popcorn, the shelf life of your product is increased.  It’s that simple, but it works!

While we’re sure your popcorn is so good it’ll be flying off the shelves, we hope this quick tip will help you be able to pop your popcorn ahead of time so you can meet the demand for this great treat!

P.S. We’re looking forward to a great week in Vancouver, British Columbia for our Fall Regional Conference next week. Be sure to check out event photos on RCI’s Facebook page!

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Throwback Tip #36: Celebrate International Chocolate Day!

One of our very favorite candy holidays is just around the corner. Do you know what it is? International Chocolate Day, of course! This sweet holiday is Tuesday, September 13! 

Making a big deal about this holiday in a variety of ways will create excitement and give chocolate lovers another reason to visit your store.  Here are just a few ideas we’ve gathered to help get you started. Have fun with it! And an early Happy International Chocolate Day to you!

• Social media outlets such as Facebook, Twitter and Instagram are great tools for communicating fun facts (and photos of your products) about chocolate throughout the day. For example, “Who marketed the first box of chocolate candies?” (Cadbury) or “What year was the first known European encounter with cacao?” (1500 – Christopher Columbus). To help get customers in your store, consider offering a free piece of chocolate for anyone who comes into the store with the correct answer.
• Pitch a story to your local media with a press release about International Chocolate Day and how your store is celebrating it. Use some of the trivia facts above to illustrate that you and your staff are knowledgeable about this subject. Don’t forget to include radio on your list of media!
• If you don’t already give free samples in your store, consider providing free samples of chocolate – and don’t forget to let everyone know you’re doing it through your social media and email outlets.
• Email campaigns are great for special holidays. Consider sending out an email on Monday to remind customers to come in on Wednesday for the great special you’re going to have to celebrate International Chocolate Day.
• A few days leading up to Tuesday, post yard signs around your store or on the street leading up to it that say “Celebrate International Chocolate Day With ABC Store This Tuesday!”. Of course, if you don’t own the building or area where you are located, this tip is dependent upon possible restrictions in your lease so check your agreement first.

If you have other ideas for how you celebrate this holiday, please share them in the comments below!

P.S. RCI will be exhibiting at the Philadelphia National Candy, Gift & Gourmet Show September 11-13. Stop by booth #330 to say hello and learn more about RCI membership and events.

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tip #204: Read This: Book Recommendations for Business Owners

Successful people have one key thing in common  - reading. In fact one of the most successful business owners Warren Buffet was once asked what his key to success was, he pointed to a stack of books and said, "Read 500 pages like this every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.”

Here are some great book recommendations for business owners.

Crucial Conversations, by Kerry Patterson
Learn to communicate best when it matters most. The classic guide to conversing in high-impact situations,Crucial Conversations helps you get constructive results when emotions run high and opinions vary, in the workplace and beyond.

Differentiate or Die, by Jack Trout
Bestselling author, Jack Trout, criticizes marketers for taking the easy route too often, employing high-tech razzle dazzle and sleight of hand when they should be working to discover and market their product’s uniquely valuable qualities. He examines successful differentiation from giants like Wal-Mart to smaller success stories like Connecticut’s tiny Trinity College to determine why some marketers succeed at differentiating themselves while others fail.

The Great Game of Business, by Jack Stack
The Great Game of Business is a whole different approach to running a company. With Jack Stack’s proven approach to transparency, employee education and engagement; he guarantees you will improve financial results and the lives of the people who drive those results.

StrengthsFinder 2.0, by Tom Rath
In 2001, Gallup introduced the first version of its online assessment, StrengthsFinder, to help people uncover their talents. In StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, including hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself--and the world around you--forever.

The Ultimate Question, by Fred Reichheld
Loyalty expert, Fred Reichheld, shows how to turn customers into promoters who generate profits and sustainable growth. The key: one simple question—“Would you recommend us to a friend?”—that allows companies to track promoters and detractors, producing a clear measure of an organization’s performance through its customers’ eyes.

Who, by Geoff Smart and Randy Street
In this New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring.

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Throwback Tip #103: Remind Employees of the Value of Customer Service

No matter what time of year it is, it’s imperative that every guest has a great experience each time they enter your store. Creating a welcoming and pleasant guest experience will increase the likelihood that customers will return and tell their friends about their great experience. That’s why this week’s tip is to remind your associates of the importance and value of great customer service. Below are a few items from a 2012 blog tip about customer service  to consider reviewing with your employees:

• Don’t just greet customers – greet them with a smile.
• Thank customers for their business and invite them to come back again.
• Be proactive – go to the customer in the store to offer assistance.
• Ask customers who call the store if they may be placed on hold rather than assuming and saying, “hold, please.”

By providing exceptional customer service, you just may turn that customer who walked in by chance into a new regular who visits your store for treats throughout the year.

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tip # 203:Create Eye-Catching Graphics Without Hiring A Graphic Designer

So, you’ve got a Facebook page. You may even keep pretty active at posting photos, but you don’t have a graphic designer on staff to design interesting and engaging graphics to make your social space really pop. Don’t break the piggy bank to hire a designer just yet!

There are plenty of FREE tools available that allow you to create the very images you’ve been dreaming of, and with no graphic design degree required. All you need to get started is a stock image or a photo shot from your smart phone and a little creativity. Read on for reviews of three recommended design tools and a graphic for National Lollipop Day - each graphic was created in less than five minutes.

Graphic created using Canva

#1: Canva

This free tool helps non-designers create social media graphics in minutes by adding text, filters and your own color scheme. Their library of over 100 professionally designed layouts for Facebook, Twitter, Pinterest, Instagram and more makes it quick and easy to design elaborate graphics in just a few clicks. Upload your own photos or choose from over 1 million stock images (most only $1 each).

In addition to templates for social media graphics, Canva also has design templates for flyers, infographics, photo collages, letterheads, gift certificates, business cards and more.

#2: Adobe Spark

Graphic created using Adobe Spark

Adobe Spark is a free tool for creating beautiful graphics for social media as well as various printed materials. Like Canva, Adobe Spark Post has many professional design themes making design quick and easy, however, it also has a fun, time-saving feature which allows you to use a cursor to preview multiple pre-designed text, design and color themes all at once. Stuck on creating the perfect color scheme? Adobe Spark also offers a feature where you can browse hundreds of suggested color palettes to polish off your look.

What really stands out about Adobe Spark is the ability to animate your graphic from the iPhone or iPad app version, Adobe Spark Post, (Click here  to view a tutorial from Beth Ziesenis of YourNerdyBestFriend.com).

#3: PicMonkey

Graphic created using PicMonkey

If you like to share photos of your products and the day-to-day operations of your business, PicMonkey is a great option for you! Another free option to create attractive social media graphics, its capabilities are more focused on the photos and, currently, doesn't offer design templates. The free version equips you with basic photo editing tools and a large selection of frames, collage templates and other special effects, including fonts and overlays. Or for just $3.33/month annually, you can take advantage of some pretty impressive upgrades, like advanced photo editing tools (say goodbye to unwanted wrinkles or blemishes), over 1,000 graphics, double the effects and filters and premium fonts through PicMonkey Royale.

In summary, each of these tools will save you the cost of hiring another employee or taking up design courses yourself just to create graphics for your social media posts. Depending on your time and skill level, it is recommended that you test each one to determine which best fits your needs. You may even discover that you like to use more than one tool for different purposes. 

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tip # 202: 5 Tips for Creating a Memorable Promotional Event

Hosting a promotional event is a great way to develop new customers and increase traffic from existing customers. RCI member, Randy Good of Good’s Candy Shop, instructed attendees at RCI’s Merchandising Essentials course on how to execute a successful promotional experience. Here you will find five tips for building your business through effective promotional events.

Abbott's Candies demonstrates hand tempering for tour guests.

#1: Design an Event Around What You Do Best

For candy makers, this is the perfect opportunity to illustrate the care and attention that goes into your confections through candy-making demonstrations. Open your production facility for tours and allow guests to watch and sample your products.

We recommend complying with Good Manufacturing Practices (GMP), by requiring guests entering your production space to wear hair/beard nets and closed-toe shoes, to remove jewelry and abide by any other regulations made by Federal and State government. With clear communication of your guidelines, your guests will understand and appreciate the steps you’ve taken to ensure for the quality of your products and for their individual safety – plus, who doesn’t love taking a selfie in a hairnet?!

#2: Create a “Sticky” Event Name

When creating a name for your event, think of names that will “stick” or stand out in peoples’ minds. A memorable event name will help with the promotion of your event by capturing the attention of possible attendees, as well as the local media. If you host the event on an annual basis, this will also increase the chances of attendees to remember the previous events and the great time they had!

Goodstock is just one of many events Good's Candy Shop hosts to draw traffic to their retail store.

Staff at Good's Candy Shop take pride in representing their brand.

 #3: Represent Your Brand at its Best

Before you welcome new visitors into your business, keep in mind you only have one chance to make a first impression. Make sure all aspects of your business represent what your brand is or hopes to be. Not only should your store sparkle from front to back (even the area behind the counter that “no one” sees), your staff’s appearance should also reflect your brand. If your associates have a uniform or dress code, before an event is a good time to evaluate whether or not they need new aprons, name tags, branded apparel, etc. and to remind all staff of any guidelines pertaining to their attire. If you don’t have a dress code, consider creating an event t-shirt for your staff to wear – this will not only create a more cohesive look for your team, but help customers better identify staff if they have questions.

#4: Train Your Staff to Give

Successful events are about giving to the community. Train your staff on how to give information, courtesy, smiles and samples. Providing basic talking points or key phrases can help staff feel confident and better prepared to offer exception customer service to guests.

Samples are served with a smile at Rebecca-Ruth Candies.

Donaldson's Finer Chocolates is prepared to handle a crowd.

#5: Plan the Logistical Flow of Guests

Creating a plan for the flow of traffic through your facility can make a significant impact on the guest experience. Determine a plan to gently guide guests within your space by assigning specific staff to various touch points. Starting (most importantly) with a welcome greeting at the entrance, plan for three to four touch points (or more depending on the size of your store). At each touch point, station staff to offer product samples and even the chance to win a prize for signing up to receive promotional emails or joining your birthday club.  By planning ahead, you can prevent potential bottle necks and ensure your guests get the most out of their experience.

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tip # 201: Take Merchandising to New Heights with a Truffle Tree

Photos courtesy of Annedore's Fine Chocolates

A tower of truffles or “truffle tree” is a stylish way for your customers to serve truffles to a large group. The Truffle Tree also makes for an eye-catching merchandising display for your retail shop. It is a big ticket item that can add nice revenue to your store’s sales. With a little advance planning, building the tree can be relatively easy to execute.

Here you will find a list of materials needed and step-by-step instructions for creating this showpiece as provided by RCI member, Annedore's Fine Chocolates. RCI members: Click here to log on to RCI’s member site and view three variations of ganache recipes on page 9 of 2014’s 3^rd quarter issue of Kettle Talk.

For ease of construction, un-dipped ganache balls may be stored in the freezer. Simply follow the instructions below for thawing and dipping the ganache balls and you are ready to build a tree on demand.

Materials Needed:

• Truffles (see recipes below)
• Silicone mats
• Plastic wrap
• Foam block
• Parchment paper or aluminum foil (optional)
• Round toothpicks
• Tempered chocolate
• Foam cone
• Wrapping paper or fabric (preferably coordinating with the color of your truffles)
• Flathead pins
• Scissors
• Ribbon or tree topper (optional)

Step-By-Step Instructions

1. Prepare truffle centers using your own ganache recipe or see recipes below. Pipe ganache onto silicone mats. Cover the mats with plastic wrap and refrigerate for 12 hours. Transfer mats to the freezer for 12 hours. Remove mats from the freezer and pop out ganache balls (Note: Balls may be returned to the freezer for future use). Cover balls with plastic wrap and allow them to come to room temperature.
2. Cover a foam block with parchment paper or aluminum foil, so it can be reused. Glue a toothpick into each ganache ball by, first, dipping one end of the toothpick into tempered chocolate and then inserting that end into the center of the flat side of the ganache ball. Allow toothpick to set up firmly in the ganache ball.
   
   
3. Once the toothpick is firmly set in the ganache ball you are ready to dip each ganache ball in tempered chocolate. Dip each ball carefully and then insert tooth-picked end of the ball into the block of foam. This will allow for perfect-looking, uniform truffles to create your truffle tree. Allow chocolate to set up. Truffles may be decorated while standing in the block of foam.
   
   
4. Before you begin to build your tree, first, wrap the foam cone completely with wrapping paper or fabric – secure with flathead pins, as needed.
   
   
5. Beginning at the bottom of the cone, push the tooth-picked truffles into the cone working your way around the cone to create the first row. On the second row, stagger the truffles by placing them in the open spaces created by the first row. Carefully work your way up the cone row by row until the entire cone is covered in truffles. Toothpicks may need to be cut as you reach the top of the cone.
   
   
6. Crown the top of your tree by inserting a tooth-picked truffle vertically on the top of the cone. Experiment with different tree toppers, such as a large bow or a chocolate initial or number (birthday idea). Use your imagination. 

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.