Email marketing can be an effective and budget-friendly marketing tool. But how do you grow your list with qualified leads to maximize your reach? We’ve compiled five easy ways to grow your list below.
1. Guestbook in Store – Take advantage of
holiday sales traffic in your store by inviting customers to
sign up to receive your emails to find out about future sales and promotions.
When creating a sign up sheet, remember the more information you
request, the less likely they will complete the sign-up so only ask for the
necessary info.
2. Events and Meetings – Since you’re a
chamber member (if
not, see post here about why you should be), you’ll be attending
networking events and meetings. As you receive business cards from your new
contacts, ask them if it would be okay to add them to your email list so they
can see when their favorite chocolates are on sale.
Take your list-building efforts to the next level by co-hosting an event witha nothe r local business (think coffee shops,
boutiques, etc.) to reach a new audience of potential customers.
Take your list-building efforts to the next level by co-hosting an event with
3. Email Signatures – Create a customized
email signature for everyone in your company to use. A simple sign-up for coupons
button with a link to the sign-up page can produce a great response.
4. Website Sign-up – Include a sign-up
box on your website to invite visitors to subscribe to your company sales and
updates.
5. Sales Calls – Do you have sales
representatives making visits on your company’s behalf? Be sure they are
inviting the contacts they make to join your email list to stay in touch and
receive the most up-to-date company information. You could even print
some business card size promotions to hand out that share how to sign up.
Use your email marketing list to reward loyal patrons by sending them a coupon during the month of their birthday or host drawings to giveaway free or deeply discounted goodies. Don't forget to communicate these perks to entice more sign ups. And no false
advertising. If you advertise coupons and giveaways, make sure you follow through.
Do you have other
ideas that you use to gather email addresses for your list? Share them in the
comments below.
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