Did you know Free Shipping Day is Friday, December 14? This commercial holiday was introduced in 2008 as a way to extend the online shopping season, that for many e-commerce retailers starts to diminish following Cyber Monday at the end of November.
Last December, Freeshipping.com attracted 500,000 consumers looking to save on holiday gifts. If you already have an e-commerce site, participating in Free Shipping Day could help your business gain exposure and entice new consumers to discover your products.
Before jumping on the bandwagon, we highly recommend doing your research to ensure you don’t get burned by low profit margins or unexpected demand. You will find that many companies require a minimum spend (or threshold) for shoppers to qualify for free shipping, while others restrict qualifying purchases to best-selling products with the highest profit margins. Another idea may be to limit your free shipping promo code to only new or loyal customers or create your own free shipping day at a time when sales are slower, and forget signing up with Freeshipping.com until you have a better grasp on what to expect for the holiday.
If you’re looking to increase your website’s conversion rate, this is almost guaranteed to do the trick, however, it is important that you also understand this kind of promotion comes with risks, especially during the busy holiday season. RCI member, Rheo Thompson Candies, had great past success generating early Easter orders with a free shipping promotion, however, they later concluded the promotion was conditioning their customers to wait for free shipping to place their holiday orders. If this is a route you wish to explore, consider limitations to help avoid customers abusing the promotion. Perhaps limit free shipping within a certain radius of your store to reduce shipping expenses.
A free shipping promotion can be a great way to attract new customers or thank loyal customers, but as with any successful promotion it requires careful preparation and planning to ensure the result is worth the investment. To learn more and get involved, visit freeshipping.com. Here, retailers are invited to fill out a form on their website to be listed as one of the over a thousand participating businesses. Have you participated in Free Shipping Day in the past? If so, tell us about your experience in the comment section below.
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