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Want to refresh your line of confections
for Easter with little to no effort? You don't have to create entirely new
recipes or invest in costly advertising campaigns to get customers excited
about your products; all you really need is a bit of imagination. By giving
your existing confections a new name themed for Easter, you can create more
interest and drive sales with simple additions or, better yet, without
actually changing anything but the name. In this blog post, we'll
explore some creative ways to give your confections a fresh twist for the
Easter season.
Rabbit Tails
Simply rename your chocolate-covered
marshmallows as “Rabbit Tails” for a quick and easy refresh. Cute labels, like
the one pictured from RCI member Abdallah Candies, can be created on Canva to draw attention and add excitement
to an existing product.
Bunny Feed + Bunny Poop
Just for the Easter holiday, RCI member
Bruce’s Candy Kitchen renamed candy-coated, chocolate-covered sunflower seeds
as “Bunny Feed.” They also sell packs of colorful Sixlets® as “Bunny Poop.”
Cottontail Crunch + Chick Feed
Add pastel-colored Easter candies, jelly beans, yogurt-covered raisins or (whatever spring treats you have on hand) to your existing trail mix or caramel popcorn and give it a clever name like, “Cottontail Crunch” or “Chick Feed." Target sells a limited edition Easter-themed trail mix called “Bunny Bait” and RCI member Marie’s Candies adds Easter candy corn to roasted peanuts for a sweet and salty “Bunny Tracks Mix.”
Bunny Bark
Make subtle changes to your existing bark recipe by adding pastel sprinkles or candies and rebrand it as “Bunny Bark.”
The goal is to bring excitement and fun to your normal offerings, making something new with very little change or without changing anything but the name. Look through your inventory to identify items that can be reimagined for Easter. With a little creativity, you could see a bump in lemon buttercream sales by rebranding them as “Ducktails.” Or why not rename your coconut creams as “Cottontails" for the holiday?
Capture
the spirit of the season with a little imagination and every bunny will
want a taste of your Easter-themed treats!
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