As Easter approaches, candy shops can soon expect shoppers looking to build custom Easter baskets for loved ones. For some, creating and selling custom Easter baskets can be a time-consuming process that requires detailed staff training and complicated pricing structures.
This week we’re sharing a simple solution from RCI member, Juliet Chocolate Factory, that can save candy shops time and effort while still offering customers the opportunity to create custom Easter baskets.
Pictured: Juliet Chocolate Factory shared their idea for "Load & Go" Custom Easter Baskets at Candy Clinic during RCI's 2022 Annual Convention & Industry Expo.
Near the register at Juliet Chocolate Factory in Romeo, Michigan customers can take their pick from a selection of pre-assembled Easter baskets—three different sizes of themed baskets serve as the base. Each basket is filled with paper shreds and a coordinating bow (with tie) which is packaged inside a clear cello bag that is closed with a twist tie.
The baskets are empty, representing a blank canvas of sorts for customers to shop your store for the perfect mix to fit the intended recipient. Once shoppers are done selecting the contents of their custom Easter baskets, staff at the register can simply stuff the basket while ringing up each individual item, along with the gift basket, itself, which has its own product code/price.
This
approach to offering custom Easter baskets can help you save time and effort this Easter. It’s a win-win solution that allows candy shops to focus on
delivering quality products and excellent customer service while still providing
customers with the opportunity to create their own unique Easter baskets.
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