43% of Americans will be adding themselves to their shopping list this holiday season.
According to the 2021 holiday shopping trend report by Sitecore,
gift giving for the upcoming holiday season will experience a significant shift
toward shoppers self-gifting as a form of therapy after another stress-filled
pandemic year.
Here's some ideas of gifts for customers to treat themselves (from left to right): Rheo Thompson Candies offers a collection of customers' favorite sweet and salty snacks; treat yourself to new holiday decor, filled to the brim with chocolates from Marie's Candies; the gift of solid chocolate ornaments from Enstrom Candies help customers count down the days to Christmas with a sweet and decadent treat each day.
When executing your marketing and merchandising plans this
holiday, consider ways to appeal to consumers looking to treat themselves. Just
as you might feature a thoughtful selection of “gifts for Dad,” curate a
collection of customer favorites labeled as “gifts for me” or “treat yourself.”
Include options ranging in prices for the cost conscious to those wanting to
lavish themselves in luxury. Promote self-gifting ideas on social media, your
website and with in-store signage.
Additionally, consider pampering your loyal customers, who may
be thinking of everyone but themselves leading up to the holidays by hosting a
“treat yourself” giveaway.
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