Online
If you don’t already have the capability to sell products on
your website, you could be missing out on a significant number of sales. This
may seem obvious to some, but as of February 2021, one in four small businesses
(28%) don’t have a website. If you do have a website, building and maintaining
a website can still be a challenge. An outdated or inaccurate site may be what’s
holding you back from your full online sales potential.
A survey by Top
Design Firms found that almost half of small businesses (46%) have in-house
employees manage their website and 32% use DIY website builders to create a
basic website. Ecwid
is a user-friendly option to add an online store to any site—with free and paid
versions available.
Mobile
Did you know a third of all online purchases were made on mobile
devices during the 2020 holiday season? If your website doesn’t make it easy
for mobile users to view your website on their mobile devices, this could represent
a missed sales opportunity for your business. Click
here for a past blog post with tips on how to optimize your mobile site in
3 steps.
Social Media
Reach new and existing customers where they’re already spending time—on social media. Most popular social media sites, like Facebook and Instagram, have easy-to-use options for creating an online store. For many businesses, having an online store on Facebook may take the place of a website.
If your business isn’t already
taking advantage of these sales opportunities, now is as good a time as any to
get started!
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