Tuesday, January 29, 2019

Tip #291: Create Memorable Gifts That Sell


"Something to eat and something to keep." A mantra repeated while prepping gift packages at Reid Candy and Nut Shop in Cambridge, Ontario. Known as a one-stop gift shop for birthdays and holidays, Reid's customers have come to expect a variety of value-added gifts wrapped with a bow and ready to give.

“We love putting together gift packages for our customers,” said Carrie Peart of Reid Candy and Nut Shop. “We sell lots of giftware, but the twist is it's always tied or packaged together with our chocolate or nuts. We package our products this way because it allows our customers to purchase gifts that give them something to eat and something to keep.” Repeat visits from customers shopping Reid’s assortment of gifts indicates this clever tactic is working. “We hope the giftware item will trigger the memory of the chocolate treats that came with it.”
Photos: Reid Candy and Nut Shop

See for yourself how adding value to your products can help grow sales, attract new customers and put your brand top of mind for holidays and birthdays. Here’s a list of a few of Reid’s favorite gift items to incorporate into your gift packages. 

  • Mugs
  • Plates/dishes
  • Votive holders
  • Trinket boxes
  • Garden ornaments
  • Books
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