"Something to eat
and something to keep." A mantra repeated while prepping gift
packages at Reid Candy and Nut Shop in Cambridge, Ontario. Known as a one-stop
gift shop for birthdays and holidays, Reid's customers have come to expect a variety
of value-added gifts wrapped with a bow and ready to give.
“We love putting
together gift packages for our customers,” said Carrie Peart of Reid Candy and
Nut Shop. “We sell lots of giftware, but the twist is it's always tied or
packaged together with our chocolate or nuts. We package our products this way because it allows our customers to purchase gifts that give them something to
eat and something to keep.” Repeat visits from customers shopping Reid’s
assortment of gifts indicates this clever tactic is working. “We hope the
giftware item will trigger the memory of the chocolate treats that came with
it.”
 |
| Photos: Reid Candy and Nut Shop |
See for yourself how adding value to your products can help grow sales, attract new customers and put your brand top of mind for holidays and birthdays. Here’s a list of a few of Reid’s favorite gift items to incorporate into your gift packages.
- Mugs
- Plates/dishes
- Votive holders
- Trinket boxes
- Garden ornaments
- Books
RCI's Tip of the Week blog is just one of the
many resources we offer to help candy makers refine their craft and build
upon their business and marketing practices. Review past blog posts for quick
and actionable tips to apply to your business. Look for the "Subscribe
now" box on the right to enter your email address and start receiving
weekly tips, like this, delivered straight to your email inbox.
Not a member? Click here to learn how RCI can help you build your sweet business.
Not a member? Click here to learn how RCI can help you build your sweet business.
