Tuesday, January 15, 2019

Throwback Tip #253: Make Groundhog Day Sweeter

As one of our most popular posts from 2018, we’re bringing back this tip for Groundhog Day, just in case you missed it! Plus, we’ve added a bonus tip to make your 2019 celebration even sweeter!

Nestled snuggly between New Year’s Day and Valentine’s Day is Groundhog Day on February 2. Although it may be a mystery to many of us as to why we give these furry little critters any merit when it comes to predicting the weather, there’s no question many consumers will be excited to participate in this American holiday. Here’s some ideas of how your candy business can take advantage of all the groundhog hype next month!
Groundhog Cupcakes by Bakerella on Flickr
Make Groundhog Day Sweet

Just when you thought those cuddly groundhogs couldn’t get any cuter, they took on a chocolate form! Baking blogger, Bakerella, created adorable little groundhog cupcakes using peanut butter cups and other candies (click here for ingredient list), but we think you could really do without the cupcake—unless you already happen to sell cupcakes or could partner with a local bakery. 

Of course, there are lots of options for substituting similar ingredients if you don’t have these items on hand—bonus points, if you make your own peanut butter cups! Another option would be to try chocolate-covered sandwich cookies in place of peanut butter cups for the head. If you don’t have mini marshmallows for the teeth, try using white sprinkles or piping white confectionery coating for the teeth. These little guys are almost too cute to eat!

Get Animated with GIFs

Tell your customers about your adorable chocolate groundhogs or other themed products by adding an animated GIF (pronounced "jif", like the brand of peanut butter, in case you're wondering) like this to a promotional email or social media posts. Adding animation to marketing messaging is super trendy now. According to MailerLite.com, animations are widely considered to be the best way to attract attention to your brand or to market your product online. Click here for more reasons why you should be using GIFs in email marketing.

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BONUS TIP: Offer Winter or Spring Specials

If you don’t happen to have a bunch of groundhog moulds or other related products on your shelves on February 2, consider Groundhog Day as an opportunity to sell off any remaining winter-themed products (like snowmen and snowflakes) and encourage customers to welcome in spring with a fresh display of spring-related (think flowers and bright colors). You could leave it up to Punxsutawney Phil’s prediction to decide whether winter or spring confections are discounted, or offer a discount on both!
Don’t be afraid to get creative! Have fun with Groundhog Day this year and your customers will wish we celebrated this silly holiday more often!

RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Review past blog posts for quick and actionable tips to apply to your business. Look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox.

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