What do potato chips, caramel and wine have in common? They each have a holiday to celebrate their
gloriousness! However quirky, National Potato Chip Day may give you
something more exciting to talk about on March 14, like your chocolate-covered
potato chips or an experimental batch of peanut butter and potato chip
truffles.
If potato chips don’t exactly
excite you, there is literally a holiday (sometimes several) for every day of
the year. With that said, there's likely a few you'd like to sink your teeth
into. But before you go scouring the internet to fill in your promotional
calendar, RCI has already done the work for you!
If you’re an RCI member, you
will receive RCI’s 2019 wall calendar as you renew your membership. Not only
will you find all those fun (and a few off-the-wall) holidays, you can also
expect all RCI’s events, industry events and federal holidays in there too. Not a member? Join RCI today!
Here’s a few ideas to get you
started, once you’ve determined which holidays best suit your brand.
1. ) Get
ahead
Since most people don’t
have National Potato Chip Day marked on their calendar, let them know you'll be celebrating at least two weeks in advance, so they can make plans to
celebrate with you!
2.) Give
the media a story
Your local media is always
looking for interesting stories to share and your crazy potato-chip concoction
may be just the ticket to get your business some screen time. So, tell them all
about your plans in a press release—personally delivering said press release with some samples wouldn't hurt either!
3.) Open
your doors
When you find a holiday that’s
both a great fit for your business and has some legs, host an event or encourage
customers to host their own events to celebrate. If other local events are
happening in your community, find a way to get involved.
The goal for promoting these
holidays is to drive sales and generate buzz, so get creative and have fun with
the holidays that make sense for your brand.
SNEAK
PEEK: This is a sneak peek of the latest issue of RCI’s
member-exclusive magazine, Kettle Talk, now available online. RCI
members can login at retailconfectioners.org/kettletalk
to see the full digital issue, as well as past issues.
Not a member? Click
here to learn more about RCI’s resources designed to help retail
confectioners and their suppliers grow their businesses.
