Tuesday, January 1, 2019

Tip #288: 3 Ways to Leverage Food Holidays


What do potato chips, caramel and wine have in common? They each have a holiday to celebrate their gloriousness! However quirky, National Potato Chip Day may give you something more exciting to talk about on March 14, like your chocolate-covered potato chips or an experimental batch of peanut butter and potato chip truffles.

If potato chips don’t exactly excite you, there is literally a holiday (sometimes several) for every day of the year. With that said, there's likely a few you'd like to sink your teeth into. But before you go scouring the internet to fill in your promotional calendar, RCI has already done the work for you!

If you’re an RCI member, you will receive RCI’s 2019 wall calendar as you renew your membership. Not only will you find all those fun (and a few off-the-wall) holidays, you can also expect all RCI’s events, industry events and federal holidays in there too. Not a member? Join RCI today!

Here’s a few ideas to get you started, once you’ve determined which holidays best suit your brand.

1. ) Get ahead
Since most people don’t have National Potato Chip Day marked on their calendar, let them know you'll be celebrating at least two weeks in advance, so they can make plans to celebrate with you!

2.) Give the media a story
Your local media is always looking for interesting stories to share and your crazy potato-chip concoction may be just the ticket to get your business some screen time. So, tell them all about your plans in a press release—personally delivering said press release with some samples wouldn't hurt either!

3.) Open your doors
When you find a holiday that’s both a great fit for your business and has some legs, host an event or encourage customers to host their own events to celebrate. If other local events are happening in your community, find a way to get involved.

The goal for promoting these holidays is to drive sales and generate buzz, so get creative and have fun with the holidays that make sense for your brand.

SNEAK PEEK: This is a sneak peek of the latest issue of RCI’s member-exclusive magazine, Kettle Talk, now available online. RCI members can login at retailconfectioners.org/kettletalk to see the full digital issue, as well as past issues.

Not a member? Click here to learn more about RCI’s resources designed to help retail confectioners and their suppliers grow their businesses.

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