While consumers are busy dreaming of sugar plum fairies and candy canes, the second largest retail season is not far off in many retailers’ minds.
This week we're sharing quick tips to jump start your plans for Valentine's Day, with actionable ideas to help you stand out from the competition.
Ring in the New Year with Red
Starting the day after New Year’s, begin the transition to Valentine’s Day by incorporating red into your retail space, website and social media pages. While everyone else is talking about New Year’s resolutions, make your e-blasts and direct mail stand out with gift ideas for Valentine’s Day, keeping consistent with a red color scheme.
Offer coupons, discounts or special add-ons to customers who place their orders in advance to aid in your holiday preparations and lock down sales.
Pre-orders are especially helpful if you plan to sell chocolate-covered strawberries. Since this delicate fruit confection has a very limited shelf-life, requiring advance orders will help identify expectations for your production needs. Clear communication to your customer base is key to ensure their expectations are met too.
Communicate Clear Last-Ship Dates
According to a survey conducted by Discover Card, only 10% of men wait until Valentine’s Day to purchase gifts, while 65% of shoppers make their purchases the week before Valentine’s Day. Use a call-to-action, such as, “order by February 4 to receive your gift by Valentine’s Day,” as a way to establish clear deadlines and avoid disappointment from procrastinators.
Designed to make your business stand out and create an easy and stress-free shopping experience, these simple tips can help you increase sales. Let us know in the comments below, if you have any red-hot tips for Valentine’s Day!