While consumers are busy dreaming of sugar plum fairies and candy
canes, the second largest retail season is not far off in many retailers’
minds.
This week we're sharing quick tips to jump start your plans for Valentine's Day, with actionable ideas to help you stand out from the competition.
Ring in the New Year
with Red
Starting the day after New Year’s, begin the transition to
Valentine’s Day by incorporating red into your retail space, website and social
media pages. While everyone else is talking about New Year’s resolutions, make
your e-blasts and direct mail stand out with gift ideas for Valentine’s Day,
keeping consistent with a red color scheme.
Encourage Pre-Orders
Offer coupons, discounts or special add-ons to customers who place
their orders in advance to aid in your holiday preparations and lock down
sales.
Pre-orders are especially helpful if you plan to sell
chocolate-covered strawberries. Since this delicate fruit confection has a very
limited shelf-life, requiring advance orders will help identify expectations
for your production needs. Clear communication to your customer base is key to
ensure their expectations are met too.
Communicate Clear
Last-Ship Dates
According to a survey conducted by Discover Card, only 10% of men
wait until Valentine’s Day to purchase gifts, while 65% of shoppers make their
purchases the week before Valentine’s Day. Use a call-to-action, such as,
“order by February 4 to receive your gift by Valentine’s Day,” as a way to
establish clear deadlines and avoid disappointment from procrastinators.
Designed to make your business stand out and create an easy and stress-free
shopping experience, these simple tips can help you increase sales. Let us know
in the comments below, if you have any red-hot tips for Valentine’s Day!
