Tuesday, April 30, 2019

Tip #302: 5 Ways to Build Even Better S'mores

With summer around the corner, now is a good time to start thinking about new and exciting summer treats to roll out. S’mores are a summer staple for sure, but why not reimagine flavor combinations that will entice shoppers to take their s’mores to the next level.

Here’s five of our favorite s’mores combinations to spark your creativity!


The Peanut Butter Cup S’more
For all the peanut butter lovers out there, this addition is a win-win! For a twist, suggest adding a swipe of jam to turn this into a PB&J S’more.


The Sea Salt Caramel S’more
A sprinkle of sea salt will take everything to the next level, but imagine a melty sea salt caramel sandwiched between a toasty marshmallow and two graham crackers. If you have your own caramel sauce, this would be a great tie-in to achieve extra caramelly goodness! Yes, please! 


The Chocolate-Covered Potato Chip S’more
Encourage shoppers to add an extra layer of crunch to their s’mores with a couple of chocolate-covered potato chips.

Photo by Marty Woodcock

The Mint Chocolate S’more
Instead of a plain chocolate bar, pair marshmallows and a couple chocolate graham crackers with a mint chocolate meltaway.


The Toasted Coconut S’more
Adding toasted coconut marshmallows to a s’more is a sure-fire way to make any coconut fan melt. If toasted coconut marshmallows aren’t already part of your summer repertoire, we think they should be! Check out this recipe from Epicurious.

Marie's Candies
Once you’ve brainstormed all the different s’mores combinations available in your store, group them all together and display them as a “Build Your Own S’mores Bar,” as inspiration for shoppers’ to host a gourmet s’mores bar at backyard cookouts, birthday parties and even wedding receptions. We recommend including a sign with suggested flavor combinations featuring your confections, like RCI member, Marie's Candies.

Make your shop a one-stop destination for all the ingredients needed to make gourmet s'mores, including graham crackers, marshmallows and all the creative fixings!

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