Have you heard of a Pinterest party? Based on ideas found on the online idea-sharing board, Pinterest, it’s a chance for “pinners” to get together for a time of crafty fun. They get the chance to bring ideas to life that they’ve found on Pinterest.
Hosting a candy-themed Pinterest party at your store is a great way to get new potential customers in your store and to showcase that your products make great gifts and crafts. You can choose some great pins from Pinterest and then create a space in your store to allow customers to get crafty.
|Jelly Bean Bracelets|
So, how do you host a Pinterest party? There are a variety of ways! You could make it an all-day event; customers can drop in at their leisure to make a fun candy themed craft. Or, make it a more formal event that requires signing up ahead of time. Of course, which way you decide to do that will help determine your craft. A simple craft is better for drop-ins and a more involved craft is better for the latter. Either way, provide a coupon or shopping discount for purchases made in your store by anyone who participates in the party.
P.S. We're in St. Louis this week for the RCI Annual Convention & Industry Expo. Check out photos on our Facebook page throughout the week!