Father’s
Day is just a few weeks away (June 15) so this week’s tip is to utilize social
media to help your customers honor their fathers – and hopefully they’ll
come in to buy your sweets in the process.
Below
find a few ideas for some of the most popular social media tools. Take one and
use it, or take a combination approach for the social media avenues your customers
use most.
Facebook – For the week leading up to the
holiday, have followers post their favorite sayings or lessons learned from
their dad. Make a daily post and have followers comment in the post with their
sayings or lessons. Then, choose your favorite at the end of the week to win a
Father’s Day gift basket. You could take a humorous or sentimental approach
with this one!
Twitter – Use a custom hashtag to encourage
followers to post about their dad. Similar to the Facebook suggestion, you can
take a humorous or sentimental approach here. Be sure to promote the hashtag so
you can view all participant submissions.
Pinterest – Have a Dad’s Sweet Dream Gifts contest that
requires entrants to have a Pinterest board full of their dad’s favorite items
from your website or online store. Require the board to include your company
name (awareness builder!) and then have entrants submit the URL to their board
by emailing you or posting the link on your Facebook page. (Check out this
Pinterest contest for an idea of how it to communicate the idea to
customers.)
Instagram – Photo contest! Have customers
submit photos of themselves with their dads holding their favorite chocolates
or candies from your store. Just as with Twitter, encourage a custom hashtag so
that you can easily view the submissions.
