It’s that time of year again! That’s right, it’s almost fall
which means it’s time for caramel apple madness for most candy makers. This
classic fall treat has been a favorite since its creation in the 1950s. This
week’s tip is to take time to evaluate how you package your caramel apples.
As with any confection, packaging plays a large part in how
your customers view your products’ value. Therefore, it’s safe to assume it’s
the same with your caramel apples. Whether you are making the “typical” caramel
dipped apple or coating your apples in various toppings such as nuts and
chocolate drizzles, selecting the right packaging will create even more value
for your customers.
One of the best options we’ve seen used for packaging
caramel apples is a small box that protects the apple, stands easily for
display and has a plastic cut-out for customers to view the apple. Oftentimes candy makers will place the apple
in a plastic bag and tie a large seasonal bow at the top; however, while an
apple covered in nuts is probably safe in this type of packaging, the caramel
of other apples will become stuck to the plastic. While the flavor is not
compromised, the presentation definitely is which is reflected in the value
perceived by your customers. Looking for more ideas? Do a quick internet search
for images under ‘caramel apple packaging’ to get your creative juices flowing.
So, take a few moments to evaluate your caramel apple
packaging this fall. Remember, the value your customers perceive is directly
related to the price they are willing to pay for your products.
