Super Bowl is a week from this Sunday and according to this infographic
on 2012 Super Bowl parties, more than $50 million will be spent on food for
Super Bowl parties across the country. That’s why this week’s tip is to join
the madness and incorporate a few Super Bowl themed items in your candy store.
While you can’t legally use the logos and likeness of the
competing Super Bowl football teams, you can use their team colors to create
beautifully themed hostess gifts and party platters. How about football shaped
cookies using icing with team colors? Or, try football shaped chocolate moulds
with a stick in them to make football pop bouquets. Since eight million pounds
of popcorn were consumed at Super Bowl parties last
year, consider making salty snacks such as popcorn and pretzels mixes. The product
possibilities are endless!
Be sure to spread the word among your customers using your
website, Facebook, Twitter, Pinterest and whatever social media networks your
customers are accustomed to, and encourage them to come to your store for their
Super Bowl party treats. Remember, great pictures speak a thousand words so be
sure to post beautiful pictures.
Do you have other ideas for joining Super Bowl madness and your candy store? Please share them in the comments below!
