Making a big deal about this holiday in a variety of ways will create excitement and hopefully get a few new customers in your store. Here are just a few ideas we’ve gathered to get you started. Have fun with it! And an early Happy International Chocolate Day to you!
- Use your social media
outlets (Facebook, Twitter, etc.) to provide fun facts about chocolate
throughout the day. For example, who marketed the first box of chocolate
candies (Cadbury) or what year was the first known European encounter with
cacao (1500 – Christopher Columbus). To help get customers in your store,
consider a free piece of chocolate for anyone who comes into the store
with the correct answer to your questions.
- Pitch a story to your
local media with a press release about International Chocolate Day and how
your store is celebrating it. Use some of the trivia facts from the tip
above to illustrate that you and your staff are knowledgeable about this
subject. Don’t forget to include radio on your list of media!
- If you don’t already give
free samples in your store, consider providing free samples of chocolate –
and don’t forget to let everyone know you’re doing it through your social
media and email outlets.
- Email campaigns are great
for special holidays. Consider sending out an email on Wednesday to remind
customers to come in on Thursday for the great special you’re going to
have to celebrate International Chocolate Day.
- A few days leading up to
Thursday, post yard signs around your store or on the street leading up to
it that say “Celebrate International
Chocolate Day With ABC Store This Thursday!”. Of course, if you don’t
own the building or area where you are located, this tip is dependent upon
possible restrictions in your lease so check your agreement first.
If you have other ideas for how you celebrate this holiday,
please share them in the comments below!
