Tuesday, June 5, 2012

Tip #23: Celebrate Candy Holidays

Did you know that this Thursday, June 7 is National Chocolate Ice Cream Day? This is just one example of the many candy-related holidays celebrated across the globe throughout the year. From Chocolate-Covered Raisin Day (March 24) to Toasted Marshmallow Day (August 30) to Bittersweet Chocolate with Almonds Day (November 7), the chocolate and candy industry is not lacking for holidays. This week’s tip is to encourage you to embrace these holidays to drive traffic and sales in your stores. One idea may be to run a special on the particular product being celebrated. For example, for National Taffy Day (May 23), maybe you run a buy a ½ lb of taffy and get ¼ lb free special. Or, you could advertise free taffy samples all day or until a certain time on May 23. However you decide to celebrate, don’t forget to use your social media channels such as Facebook and Twitter to spread the word! If they don’t know about your celebration, they can’t join you for it.

So, how do you find the numerous candy holidays? By just doing a quick internet search for candy holidays, you can find quite a few different websites and lists. Members of Retail Confectioners International (RCI) receive a graphic wall calendar each year that helps them plan the year and keep track of the variety of candy holidays to be celebrated. Not an RCI member? Learn why membership might be a good fit for you here.

Now, go put together a celebration for this Thursday’s Chocolate Ice Cream Day! Do you have a creative idea for celebrating candy holidays? Please share it here by leaving a comment below.

P.S. Expect the RCI Tip of the Week Blog to be invaded next week as our Annual Convention & Industry Expo begins! Watch for videos, pictures and highlights of the week! Plus, be sure to check out our Facebook page for even more photos.

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