Tuesday, October 13, 2015

Smash Treats for a Frighteningly Fun Halloween

Want to spice up your seasonal lineup with something exciting? Look no further than the smash pumpkin and other smashing treats!

These delightful creations are simple hollow pumpkin or jack-o-lantern moulds that are filled to the brim with goodies of your choice. But the best part? The recipients get to smash these hollow-moulded pieces open to reveal the sweet treasures hidden inside! 

Photo credits (clockwise from top left): Nothing But Chocolate, Sarris Candies, Sarris Candies, Bruce’s Candy Kitchen, Annedore’s Fine Chocolates and Graham’s Chocolates

While pumpkins may be the most obvious fit, other options may include a hollow skull, brain or even eyeballs (made from your hot cocoa bomb mould). See the images above for inspiration from RCI members. Need ideas on what to fill your smash treats with? Sarris Candies fills their Halloween BashCakes® (pictured above) with chocolate-covered mini pretzels, while Bruce’s Candy Kitchen fills white chocolate Smash Skulls (also pictured above) with assorted Halloween gummy candy, such as gummy worms, bats, brains and eyeballs. Other ideas may include foiled chocolates, panned items, candy corn, jelly beans and for dramatic effect, festive sprinkles or colored sanding sugar.

Not only are smash treats a unique and interactive way for customers to enjoy their favorite sweets, they also make for a fantastic addition to any party or holiday gift. Package them up in cellophane with beautiful bows, and perhaps even include a small wooden mallet tied with a coordinating ribbon for extra fun.

But don't let the surprise inside go unnoticed! Be sure to clearly communicate what's inside the smash treats with a creative display. Imagine your pre-smashed pumpkin/skull/eyeball with candy overflowing from the cracks and onto the table. A small to mid-sized chalkboard with a brief product description can also help get the message across and create a fun display leading up to Halloween.

With smash treats, you'll have a fall product that's sure to be a smash hit!

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.