Tip #58: Be Prepared for Last-Minute Valentine’s Shoppers

We’ve seen the pictures on Facebook and Twitter and we know many of you have your stores beautifully merchandised and decorated for Valentine’s Day. This week we want to remind you to keep plenty of those Valentine’s goodies in stock until the beloved holiday.

Typically, Valentine’s Day sales are last-minute purchases, mainly the last 48 to 24 hours. Therefore, you want to be sure you have enough product available in store until the final day.  Avoiding out of stock situations will help those last-minute customers know they can count on your candy store to be there for them year after year when they need it.

Worried you’ll have lots of product left over? Use ribbons and cello caddies to carry out the Valentine’s theme because they can easily be swapped out for Easter colors to avoid having to place the product on your after-holiday clearance shelf.


Photo courtesy Phillips Candy House