The wedding industry represents a
sweet opportunity for confectioners. Offering ready-to-gift wedding favors will
help eliminate one more item from the bride’s long list of to-do’s before she
says “I do!” By focusing on personalization and packaging, your wedding favors
are sure to stand out and WOW the wedding party and their guests.
Sources: The
Perfect Blend Coffee Favors; The Paper Shoppe CA/Etsy; Champagne Gummy Bear Favors, Beau Coup; Caramel
Apple Favors, Evermine; Mint
To Be Favors, The Kraft Moon/Etsy; Sweet
Chocolate Heart Favors, Little Indie Studio/Etsy
Personalized
Personalization can help achieve
a greater impact without having to spend a fortune on materials. Print directly
onto craft paper treats bags or purchase printable labels. Your local craft
store will have a variety of paper punches in various shapes and sizes from a 2-inch
circle punch to an ornate gift tag punch.
RCI member, Dietsch Brothers, uses
a Cricut® cutting machine to
create personalized tags to accompany their wedding favors. Dietsch Brothers offers a
simple order form for event tags. The order form includes options for tag
shapes and six choices of messages. Clients can further customize their tags by
adding their names and/or wedding date, in addition to choosing between cream
or white card stock, as well as the color of text to match their wedding
colors.
If you’re not interested in
purchasing equipment, Canva is a great alternative for creating professional-looking
custom designs even if you have zero graphic design experience. This user-friendly
platform offers thousands of custom templates and stock images, as well as
easy-to-follow tutorials claiming to make you a “design pro in minutes.” Canva
offers free and paid subscriptions.
Sources: Merci
Beaucoup gift box, Mon Joli Paquet/Etsy; Hot
Chocolate Tube, Custom Favours/Etsy, Mini
Popcorn Boxes, Erickson Design/Etsy; Macaron
Boxes, Cookiebox Store/Etsy; Chocolate-Covered
Coffee Beans Favor, Evermine
Packaging
Even if you offer individually
wrapped confections, a winning wedding favor is all about the presentation. The right packaging can help create
a memorable way to commemorate the newlyweds and thank their guests for
partaking in their nuptial ceremony. From sleek and modern to playful and crafty,
there is packaging to fit every couple and every budget.
Sleek folded boxes in matte white
or clear acetate tied with a satin bow, offer a luxurious touch. For a more
creative and playful approach, hot chocolate mix can be packaged in food-safe
tubes. Adding personal touches to ordinary packaging (like the mini
popcorn boxes and coffee
cups with customized sleeves pictured above) makes it feel elevated and
fun.
Together with personalization, classic
or creative packaging could help soon-to-be-wed couples fall in love with your wedding
favors. Share your creative wedding favor ideas in the comments below.
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