Tuesday, August 6, 2024

Try this Viral Strawberry Treat with a Twist

For many candy makers, selling chocolate-covered strawberries in the summer heat might sound like a recipe for disaster. However, thanks to a viral idea from a produce market in London, this seemingly crazy idea is worth a second look--especially for late summer and fall events, including outdoor gatherings.

The viral concept simply involves a cup of fresh strawberries covered with melted chocolate. Click here to see how RCI member Zak & Mac’s Chocolate Haus does it. The appeal of these chocolate-covered strawberries lies in their simplicity. If you’re a chocolatier, you already have melted chocolate and likely a good source for fresh strawberries, if you make chocolate-covered strawberries for holidays.

For a creative spin, consider a strawberry shortcake-inspired version. Drench strawberries in white and milk chocolate and sprinkle with crushed shortcake cookies for a nostalgic twist. Alternatively, a cookies and cream variation, where the strawberries are covered in a mix of white chocolate and crushed Oreo cookies, will satisfy any cookie lover’s craving. For a campfire classic, try a s’mores version by mixing strawberries with milk chocolate, mini marshmallows and graham cracker crumbs.

Don’t limit yourself to strawberries. Adding a mix of fresh pineapple, blueberries, and grapes will work beautifully with this technique. Pineapple can be drizzled with white chocolate and toasted coconut, and grapes can be covered in a dark chocolate with a hint of sea salt.

Incorporating these variations not only keeps your offerings fresh and exciting but also helps your business stand out in a competitive market. Embrace this viral trend and let your creativity shine with these deliciously cool treats.This simple yet delicious idea has become a favorite because it’s so versatile and easy to prepare. Sometimes, the best ideas are the simplest ones, and these chocolate-covered strawberries are a perfect example of that.

Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.

Not a member? Click here to learn how RCI can help you build your sweet business.