Bundle Related Products
Creating product bundles based on a common theme can help encourage sales by focusing on a popular flavor or ingredient, such as peanut butter, or even the recipient of a gift. As an example, RCI member Bon Bon’s Candy House bundled some of their more traditional treats and labeled the bundle “Grandpa’s Favorites.”
Include a Free Item
Encourage shoppers to buy by offering free product as an incentive. Be intentional about making free offer relevant to the consumer. As an idea, consider appealing to the self-gifting trend (click here to read past blog post for more details) by offering a free gift to “treat yourself” when purchasing a gift for someone else. This could be approached as an opportunity to introduce customers to your signature products or move overstock items.
Use Sales Data
If you have access to sales data, take advantage of this information by identifying items that are frequently purchased together. By offering the suggestion of items that are commonly purchased together, not only can you entice shoppers to buy, but you might also uncover an unexpected trend that will help you increase sales both in store and online.
Bundling products is a proven sales strategy employed by many businesses over time. Use trial and error to identify which methods work best for your business and as always use in-store signage and social media post to generate consumer interest.
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