Even in the midst of a global pandemic, people found ways to spread joy and lift up their neighbors through acts of kindness. Even the smallest gestures made a big impact to those affected the most.
In many cases things seem to moving in a positive direction, yet, there are still many industries and individuals experiencing new or continued challenges with staffing and material shortages, burnout and etc.
With the arrival of spring this month and Easter around the corner, consider ways to create opportunities for members of your community to show kindness to others. Here’s some examples of ways RCI members are helping spreading joy through sweetness for you to use as inspiration.
Easter Basket Giveaway for Senior Citizens
For Easter of 2020, O’Shea’s Candies hosted an Easter basket giveaway for senior citizens living in nursing homes. Social media followers were invited to post the name of someone at a nursing home who would enjoy an Easter basket from O’Shea’s. Five winners were chosen at random and baskets of treats were delivered or shipped directly to the winners’ nursing homes across the United States.
You’re never too old for an Easter basket! This sweet contest is a way to give some much-deserved love to the elderly in your community.
Flower Power Artwork Exchange
In exchange for hand-drawn artwork by area youth, Aigner Chocolates offered free chocolate lollipops. In 2020, Aigner requested drawings of rainbows to cheer up front-line workers at their local hospital. This year, they tasked local kids and schools to draw colorful flowers for children and staff in the pediatric units at two local hospitals. Resulting in just over 1,500 drawings (more than double their goal), there’s no doubt the campaign made a significant impact to all the participants. Their efforts were so successful, Aigner Chocolates was highlighted on national ABC News. Click here to view the news story.
The success of a campaign like this relies on good word of mouth. Take advantage of all the channels available to your business to help spread the word. This may include social media, e-newsletter, in-store signage, press releases to your local media, etc. If your campaign involves kids, share your initiative with your local schools and ask them to help spread the word. If you team up with a hospital, like Aigner Chocolates did, they too may be able to spread the word.
“I alone cannot change the world, but I can cast a stone across
the water to create many ripples.”
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- Mother Teresa
With so many people in need of a little extra love and care, in
addition to those with crucial roles in our community experiencing burnout due
to continued challenges caused by the pandemic, consider what role your
business can play to lift up your community and make its members feel appreciated and cared for.
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