Unleash the inner childlike wonder with comforting and
nostalgic breakfast-cereal sweets! Let’s be clear, we’re not talking about cereal
that says, “made with whole grains” on the box. We’re talking about the sugary
cereals that we had to beg our moms for in the grocery aisle. Victory couldn’t
be sweeter…until now!
The Kerry
Group identified nostalgia as one of the key trends influencing the food
and beverage sector in 2022. Nothing quite brings you back to the Saturday
mornings of watching cartoons as a kid, like a bowl of sugary cereal…and wouldn’t
you know it, National Cereal Day is March 7!
Photo credit: Compartes Cereal Bowl Chocolate Bar, Kit Kat® Fruity Cereal Candy Bar, Exquisito Chocolate Cerealously Amazing Chocolate Bar
There’s no doubt candy brand Kit Kat® recognized the feelings of nostalgia consumers have toward breakfast cereal with its limited-edition Kit Kat Fruity Cereal candy bar released in June 2021. Studded with crunchy cereal and colorful mini marshmallows, Compartés Cereal Bowl Chocolate Bar is one of the luxury chocolate brand’s most popular chocolate bars, which retails at $9.95. As if cookies for breakfast weren’t indulgent enough, Exquisito Chocolates combines toasted white chocolate with Cookie Crisp™ cereal for a “Cerealously Amazing” chocolate bar, which retails for $8.
Photo credit: Breakfast Cereal Fudge, Paper & Stitch; Cereal Chocolate Bombs, Etsy and ProudLaTina; Magic Mix, The Baker Mama
Chocolate bars may be the more obvious approach to the breakfast cereal trend. For ideas more outside the cereal box, infuse cream or condensed milk with fruity cereal to create a cereal milk fudge. Adding iconic cereals like Lucky Charms™ and Froot Loops® to hot cocoa bombs or a sweet snack mix is an easy refresh for existing products. Try substituting nuts for cereal to put your own sweet spin on a brittle, cluster or a chocolate and caramel turtle.
Photo credit: Sugarfina
As for some marketing inspiration, we’re loving these playful graphics created by Sugarfina to launch their “Candy For Breakfast” campaign in 2018. With the addition of a colorful background and some thoughtful props, you could easily recreate a similar look of your own to create excitement about your products.
Now we’re giving you permission to take a stroll down the cereal
aisle (not that you need it), fill your shopping cart with all your childhood
favorites and start creating!
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