Looking to increase sales and customer satisfaction? Bundling products has proven to be an effective strategy for generating sales. Here’s 3 expert tips for successfully bundling the right products to entice consumers to buy.
Bundle Related Products
Creating product bundles based on a common theme can help encourage sales by focusing
on a popular flavor or ingredient, such as peanut butter, or even the recipient
of a gift. As an example, RCI member Bon Bon’s Candy House bundled some of
their more traditional treats and labeled the bundle “Grandpa’s Favorites.”
Include a Free Item
Encourage shoppers to buy by
offering free product as an incentive. Be intentional about making free offer
relevant to the consumer. As an idea, consider appealing to the self-gifting trend
(click here to read past blog post for more details) by offering a free
gift to “treat yourself” when purchasing a gift for someone else. This could be
approached as an opportunity to introduce customers to your signature products
or move overstock items.
Use Sales Data
If you have access to sales data,
take advantage of this information by identifying items that are frequently
purchased together. By offering the suggestion of items that are commonly purchased
together, not only can you entice shoppers to buy, but you might also uncover
an unexpected trend that will help you increase sales both in store and online.
Bundling products is a proven
sales strategy employed by many businesses over time. Use trial and error to identify
which methods work best for your business and as always use in-store signage
and social media post to generate consumer interest.
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