Nestled snuggly between New Year’s Day and
Valentine’s Day is Groundhog Day on February 2. Although it may be a mystery to
many of us as to why we give these furry little critters any merit when it comes
to predicting the weather, there’s no question many consumers will be excited
to participate in this American holiday. Here’s some ideas of how your candy business
can take advantage of all the groundhog hype next month!
Make Groundhog Day Sweet
Just when you thought those cuddly groundhogs
couldn’t get any cuter, they took on a chocolate form! Baking blogger, Bakerella, created adorable little groundhog cupcakes using peanut butter cups and other candies (click here for ingredient list), but you could really do without the cupcake—unless you happen to make cupcakes or could partner with a local bakery.
Of
course, there are lots of options for substituting similar ingredients if you
don’t have these items on hand—and bonus, if you make your own peanut butter
cups! Another option would be to try chocolate-covered sandwich cookies in place of peanut butter cups for the head. If you don’t
have mini marshmallows for the teeth, try using white sprinkles or piping white
confectionery coating for the teeth. These little guys are almost too cute to eat!
Get Animated By Adding a GIF to your Next Promotional
Email
Tell your customers about your adorable
chocolate groundhogs or other themed products by adding an animated GIF like this to a promotional email or
social media posts. Adding animation to marketing messaging is super trendy now. According to
MailerLite.com, animations are widely considered to be the best way to attract
attention to your brand or to market your product online. Click here for
more reasons why you should be using GIFs in email marketing.
Have some fun with Groundhog Day this year! With
these chocolatey groundhogs in hand, your customers will wish we celebrated this
silly holiday more often!
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