Tuesday, January 23, 2018

Tip #253: Make Groundhog Day Sweet

Nestled snuggly between New Year’s Day and Valentine’s Day is Groundhog Day on February 2. Although it may be a mystery to many of us as to why we give these furry little critters any merit when it comes to predicting the weather, there’s no question many consumers will be excited to participate in this American holiday. Here’s some ideas of how your candy business can take advantage of all the groundhog hype next month!

Make Groundhog Day Sweet

Just when you thought those cuddly groundhogs couldn’t get any cuter, they took on a chocolate form! Baking blogger, Bakerella, created adorable little groundhog cupcakes using peanut butter cups and other candies (click here for ingredient list), but you could really do without the cupcake—unless you happen to make cupcakes or could partner with a local bakery. 

Of course, there are lots of options for substituting similar ingredients if you don’t have these items on hand—and bonus, if you make your own peanut butter cups! Another option would be to try chocolate-covered sandwich cookies in place of peanut butter cups for the head. If you don’t have mini marshmallows for the teeth, try using white sprinkles or piping white confectionery coating for the teeth. These little guys are almost too cute to eat!

Get Animated By Adding a GIF to your Next Promotional Email

Tell your customers about your adorable chocolate groundhogs or other themed products by adding an animated GIF like this to a promotional email or social media posts. Adding animation to marketing messaging is super trendy now. According to MailerLite.com, animations are widely considered to be the best way to attract attention to your brand or to market your product online. Click here for more reasons why you should be using GIFs in email marketing.

Have some fun with Groundhog Day this year! With these chocolatey groundhogs in hand, your customers will wish we celebrated this silly holiday more often!

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  1. At Birch Bay, home of The C Shop we don't have a ground hog. Birch Bay has The Great Grey Herron. Every year he makes a decree on January 1 and on Ground Hog Day. You can read the last few years decrees here. http://cshopcandy.com/Great%20Grey%20Heron.htm
    Pat Alesse
    The C Shop


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