Tuesday, August 5, 2014

Tip #136: Candy Key on Your Website

Many candy makers do not print a key or legend describing the specific pieces inside their boxes of chocolates because they want the flexibility to be able to change or update what goes inside the box as demand and supply for products change. However, that leaves your customers doing a guessing game of what they’re about to bite into. That’s why this week’s tip is to post a candy key (menu, legend, etc.) on your website.

Each of your chocolates likely has a specific marking or shape which allows you and your staff to know what’s inside. But how are your customers supposed to know? Of course, your loyal customers will know which their favorites are but new customers may need a little help. Take a moment to get quality photos of each of your chocolates and then create a quick key describing the centers of each piece.

Posting it on your website allows you to update the file as needed plus you will not have any printing costs. Additionally, if you reference it on packaging, inside packaging (i.e. small paper insert inside boxes of candy) or in the store, you’ll be driving traffic to your website. It’s a win-win situation for both you and your customers!

P.S. This week RCI is hosting our Creams, Fondants & Fudges course in Dayton, Ohio. Check out photos from the course throughout the week on the RCI Facebook page!

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