Tuesday, April 15, 2014

Tip #120: See If Your Company is Being Pinned

We’ve mentioned Pinterest on our blog multiple times, typically because we love to find ideas there to share with you, our faithful blog readers. Did you know that there is a way to determine if your company has images or links being pinned by others on Pinterest? This week’s tip will show you how to check that and also why it matters. 
First, why does it matter if people are pinning links and images from your website on Pinterest? Pinterest users post captions to their images. By reviewing the pins along with the captions, you may find great customer insight regarding your current products as well as ideas to adapt them or make them better.
Second, how to find if you are being pinned. You may search to see if anyone has pinned your content by typing the following into your web browser’s address bar:  http://pinterest.com/source/retailconfectioners.org (instead of “retailconfectioners.org, enter your own url). The page that shows up allows you to check out the boards that have pinned images and links from your website. Take a few minutes to review the content and the captions. In addition, it might be a good idea to do a quarterly check on this to see if popular pins and content change based on the seasons or other factors.
It’s always a good idea to track your company’s online presence. We hope this week’s tip gives you a great tool to help you do just that! 

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