Tuesday, May 22, 2012

Tip #21: Fun Summer Product Ideas

Summertime is just around the corner so we have rounded up some fun product ideas for you to incorporate in your candy store this year.  

  • Chocolate Flip-flops – Use colored chocolate to draw flip-flop straps on Nutter Butter cookies covered in chocolate and package with cello bags and colorful bows.
  • Summertime-themed moulds – Take advantage of the hundreds of chocolate mould options available to candy makers. Incorporate items unique to your area that tourists may enjoy such as palm trees for a tropical area.  
  • Incorporate Seasonal Foods – Fruits and vegetables are great in the summertime. Pay a visit to your local farmer’s market to see what seasonal ingredients you can incorporate into your products.
  • Seasonal Flavors – Use flavors that invoke the memories, images and feel of summer. For example, coconut flavors nearly always bring images of the beach to mind so you could create a coconut-themed item and even have fun with the merchandising to have a beach theme.

If you have more ideas, please share them with each other by leaving a comment. If you are you looking for a supplier of seasonal items, RCI members can use the RCI Buyer's Guide to find supplier members who provide just what you need!

Bonus: Attend Candy Clinic at our 92nd Annual Convention & Industry Expo for even more great seasonal ideas!

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