Tuesday, September 12, 2017

Tip #237: Celebrate El Dia de los Muertos


Merchandising is an important component to increasing sales. It is a way to grab your customers’ attention, stimulate emotions and give buyers a reason to make a purchase. This fall, take advantage of a traditional Hispanic holiday and the theme of the latest Disney movie, when adding to your merchandising displays.

El Dia de los Muertos, or Day of the Dead, is celebrated between October 31st and November 2nd, and is similar to Halloween with its themes of death and the spirit world. Not to be morbid or scary, instead this holiday is a fun, family-based celebration of life and death, a time to honor lost relatives with flowers, favorite foods and treats, even trinkets and toys.  In addition November 22, Disney releases its newest movie, Coco,  which takes place in this spirit world. Coco is the story of aspiring musician Miguel and his extraordinary journey through the Land of the Dead.

For inspiration, here a few ways to incorporate Dia de los Muertos into your fall merchandising. 

Decorate a display with various bright colors including paper flowers, colorful banners and painted skulls.  Source: Party City

Source: Party City
As a play on the holiday’s sugar skulls, create sweets such as painted moulded skulls, decorate caramel apples and skull pops in their likeness.
Tomric Skull Mould

Caramel Apples from CraftyChica.com

Sugar Skulls Source: Oh! Nuts


Ideas for gift items source: smart-retailer.com



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