So, you’ve taken the time to set up your business Facebook
page. You’ve even updated the page with a cover photo for the new timeline
feature. That’s great! But, how are customers finding you on Facebook? We
recently visited a variety of candy store websites to connect with their
Facebook page and were surprised to find that while many of them had a Facebook
page, they were not connecting to it from their website. Or, if they were, the
link was tucked away and difficult to find.
Facebook actually provides the images available for you to
use on their website (and other marketing
materials) along with the guidelines for use. You can find the files and guidelines
here (read the guidelines for usage and then click on ‘downloads’). Be sure
to pay attention to where you place the link and image on your website. Your
customers will likely not take the time to search for it, so you want to be
sure it is somewhere that grabs their attention and encourages action. And when they do take action, why not reward them? Offer them a discount or coupon just for liking your store on Facebook. You may want to make it valid for just the day or week they have 'liked' you so that they are motivated to get to your store asap.
Note: Today’s tip is focused on adding a Facebook ‘Like’ button
to your website, but we would go one step further and encourage you to be sure
all of your online media is connected. Do you have Twitter or a blog? Be sure
you provide an easy-to-find link to those features as well. You want to be sure
that if a customer lands on your blog in an online search, they also are able
to easily connect to your website as well as Facebook and any other online
media you manage.
If you haven’t set up
a Facebook page for your business yet, RCI members can check out the
Jan/Feb/Mar 2012 edition of Kettle Talk for an article on how to get started
with Facebook.
