Small Business Week is a great time
to celebrate what makes your candy shop special. Whether you’re known for
handmade caramels, chocolate-dipped everything or seasonal treats, this week is
your chance to connect with your community, attract new customers and grow your
business.
Here are a few practical ways to
make the most of the week:
Offer
Special Treats and Limited-Time Deals
Highlight new or seasonal items just for Small Business Week. Limited-time
offers—like gift bundles, “buy one, get one” deals, or free samples with
purchase—can help draw attention and bring in both new and returning customers.
Build Hype with Social Media
Social media is a great tool to build excitement for the week. Share
“behind-the-scenes” posts on Instagram showing how your candy is made or give
previews of special treats. Engage your followers with sneak peeks,
announcements and even live updates.
Not an RCI Member? Now is a great time to join. As a member, you’ll get tools like these, plus access to valuable resources, networking opportunities, and industry support designed specifically for candy businesses. Click here to learn more and apply for membership with RCI.
Tell Your Story
Customers love to shop small when they feel a personal connection. Share what
makes your shop unique—whether it’s your family recipe, your focus on local
ingredients or your passion for handcrafted sweets. A quick behind-the-scenes
video or a post introducing your team can go a long way.
Partner with Local Businesses
Team up with other small businesses in your area. You might offer a joint
promotion, host a sidewalk sale or swap flyers and shout-outs on social media.
Supporting each other helps the whole community thrive—and gives shoppers more
reasons to visit.
Reach Out
with a Thank-You Email
Send a short email to thank your customers and let them know what you’re
offering during Small Business Week. Include store hours, any special deals and
a message of appreciation for their continued support.
Small Business Week is more than a
celebration—it’s a chance to build momentum for the year ahead. Use this time
to highlight what makes your business special and take steps toward an even
sweeter future.
Looking
for more inspiration? Attend RCI’s Candy Convention!
Join us for RCI’s
Annual Convention & Industry Expo June 16–19 in Northern Kentucky
to gain industry insights, join
engaging discussions and learn from top experts. New to RCI? First-time
attendees can save $100 on a 1-Day Education Ticket with promo code RCIFIRST.
Don’t miss this chance to learn from industry experts and grow your business—register today and save!
Crave more? Click
here to subscribe
and start receiving weekly tips, like this, delivered straight to your
email inbox. RCI's blog is just one of the many resources we offer to help
candy makers refine their craft and build upon their business and
marketing practices. Follow
us on Facebook for even more sweet inspiration.
Not a member? Click here to learn how RCI can help you build your sweet business.
