Tuesday, January 16, 2024

Valentine’s Day Inspiration: Sweet Heat

If you are a fan of Red Hots® and Atomic FireBalls, then you’ll love this week’s Valentine’s Day inspiration from RCI member Wilbur’s of Maine Chocolate Confections.

What started as a nod to these classic hot candies has become a popular Valentine’s Day treat among Wilbur’s of Maine’s customers and the limited availability of a once-a-year batch adds to its appeal. A batch of cooked creams serves as the base, which is enhanced with hot cinnamon flavor from LorAnn Oils. The sweet and spicy concoction is piped into rubber heart-shaped moulds and dipped in chocolate. The result is a sweet center followed by a red-hot burn that candy lovers and heat seekers will adore. 

In the weeks leading up to Valentine’s Day, it is known as a Cinnamon Heart Cream at Wilbur's of Maine, but any remaining stock is rebranded as an “Atomic Fireball Cream” after the holiday. So, if you are looking to add a new and exciting treat to your product line for Valentine’s Day, add a little sweet heat to your classic cooked creams. If cooked creams aren’t your bag, add hot cinnamon flavor (and a little red dye) to your kettle corn recipe or even caramels for a red-hot punch!

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