With more consumers continually looking for
opportunities to shop online, is your business taking full advantage of the
online sales opportunities available to you? Keep reading for 3 areas that may
represent new sales opportunities for your business.
Online
If you
don’t already have the capability to sell products on your website, you could
be missing out on a significant number of sales. This may seem obvious to some,
but in 2022 one-third of small businesses (27%) don’t have a website, however,
most (86%) plan to build one in the next few years. If you do have a website,
building and maintaining a website can still be a challenge. An outdated or
inaccurate site may be what’s holding you back from your full online sales
potential.
In a
survey by Top Design Firms, small business owners identified
the most important benefits of having a website as the ability to make
purchases online (20%), showcase their products and services (20%), be found in
search results (16%), and establish credibility in their industry (14%).
Looking to create your own e-commerce website? RCI members have
recommended Ecwid as a user-friendly option to add an
online store to any site—with free and paid versions available.
Mobile
Did you
know over 50% of all e-commerce purchases were made on smartphones during the
2022 holiday season? If your website doesn’t make it easy for mobile users to
view your website on their mobile devices, this could represent a missed sales
opportunity for your business. Click here for a past blog post with tips
on how to optimize your mobile site in 3 steps.
Social Media
Reach new
and existing customers where they’re already spending time—on social media.
Most popular social media sites, like Facebook and Instagram, have easy-to-use
options for creating an online store. For many businesses, having an online
store on Facebook may take the place of a website.
If your
business isn’t already taking advantage of these sales opportunities, now is as
good a time as any to get started!
Crave more? Click here to
subscribe and start receiving weekly tips, like this, delivered straight
to your email inbox. RCI's blog is just one of the many resources we offer
to help candy makers refine their craft and build upon their business and
marketing practices. Follow us on Facebook for
even more sweet inspiration.
Not a member? Click here to learn how RCI can help you build your sweet business.
