Shopping today is all about experience. People can buy what you
sell in any number of places, so a visit to your retail store has to entice
them to make a purchase once they arrive. This requires constant reinvention,
so shoppers are thrilled each time they visit. In the next five weeks, retail
strategists and instructors at RCI’s Merchandising Boot Camp, Rich Kizer and
Georganne Bender, of KIZER & BENDER, share five important areas of your
retail space that can either set your business up for sales success or failure.
Upon entering, shoppers make a value judgement about your store
in 10 seconds or less. In those 10 seconds they are unconsciously determining
whether it’s a good place to be. What does your store say to shoppers in the
first 10 seconds? Is the sales floor interesting? Do your displays invite
shoppers to touch the product? Stand inside your front door and take an
objective look. Like the saying goes, you never get a second chance to make a
first impression.
By taking a few seconds to observe your store from the lens of a
new shopper, you just might identify quick fixes to make your space more
inviting to shoppers. Although this week’s tip is intended for a physical store,
it could also be applied to your website. In today’s retail environment, it’s
important you put just as much effort into your website.
Stay tuned for more retail therapy next week, when we’ll address
the decompression zone. For more information about KIZER & BENDER, contact them at info@kizerandbender.com or 630-513-8020.
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