During RCI’s regional conference last spring, Tiffany Langlinais
of Freret & Napoleon shared practical ways for retail confectioners to
approach marketing in today’s social world. Langlinais pulled from her experience
working with RCI member Laura’s Candies to share how candy makers of any size can elevate their online presence.
Is your business currently using platforms such as Facebook, Instagram
and Pinterest? These are all avenues to connect not only with your current
customer base, but also potential customers. Even more importantly, you should
be using these platforms to sell your products.
Step up your social media marketing with the following tips:
- Research your favorite brands. What are they doing with
social media that catches your attention?
- Make an attainable schedule for posting to social media regularly.
- Create a routine for posts. Pick a specific day of the
week to post, even if it’s only once a week.
- For topic inspiration, check out any number of national holiday calendars. RCI members: Don’t forget to use RCI’s wall calendar as a resource for tracking confectionery-related holidays.
- Invite a fan to “takeover” your social media page and post
about your confections.
- Create shopping catalogs on Facebook, Instagram and
Pinterest platforms.
- Create professional-looking posts by utilizing free resources such as
Canva, Snapseed and Afterlight.
RCI members can login at retailconfectioners.org/pasteducation
to view Tiffany Langlinais' full presentation on social media marketing, along
with other education from RCI events.
We hope you are able to apply at least a couple of these ideas
to step up your social media marketing!
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